> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Full signal index

> Every signal CUFinder tracks, grouped by category, in one reference table.

CUFinder tracks **99 buying signals** across 10 categories. Every signal below links to its full reference page.

## Growth (14)

Signals that point to a company adding people, attention, and open roles, usually meaning budget is loosening up.

| Signal                                                                                    | What it means                                                           |
| ----------------------------------------------------------------------------------------- | ----------------------------------------------------------------------- |
| [`employee_growth`](/buying-signals/signals/growth/employee-growth)                       | A company's employee count increased by at least one between snapshots. |
| [`employee_size_band_upgrade`](/buying-signals/signals/growth/employee-size-band-upgrade) | A company moved up a full Professional Network employee size band.      |
| [`headcount_recovery`](/buying-signals/signals/growth/headcount-recovery)                 | Employee growth returned after a recent decline.                        |
| [`followers_growth`](/buying-signals/signals/growth/followers-growth)                     | The company's Professional Network follower count increased.            |
| [`followers_spike`](/buying-signals/signals/growth/followers-spike)                       | Follower growth ran sharply above the company's recent baseline.        |
| [`jobs_open_increase`](/buying-signals/signals/growth/jobs-open-increase)                 | The number of open job postings increased.                              |
| [`jobs_open_spike`](/buying-signals/signals/growth/jobs-open-spike)                       | Open job postings jumped sharply above the recent baseline.             |
| [`first_job_in_function`](/buying-signals/signals/growth/first-job-in-function)           | A company posted a role in a function it hadn't hired for in 12 months. |
| [`first_job_in_country`](/buying-signals/signals/growth/first-job-in-country)             | A company posted its first role in a new country.                       |
| [`first_job_in_city`](/buying-signals/signals/growth/first-job-in-city)                   | A company posted its first role in a new city.                          |
| [`senior_hiring_increase`](/buying-signals/signals/growth/senior-hiring-increase)         | The share of senior-level postings rose meaningfully.                   |
| [`engineering_hiring_surge`](/buying-signals/signals/growth/engineering-hiring-surge)     | Engineering job postings doubled versus the prior crawl.                |
| [`sales_hiring_surge`](/buying-signals/signals/growth/sales-hiring-surge)                 | Sales job postings doubled versus the prior crawl.                      |
| [`remote_jobs_share_change`](/buying-signals/signals/growth/remote-jobs-share-change)     | The share of remote or hybrid postings shifted significantly.           |

## Decline (9)

Signals that flag contraction, cost-cutting, or instability, useful both for timing efficiency plays and for pausing accounts.

| Signal                                                                                           | What it means                                                  |
| ------------------------------------------------------------------------------------------------ | -------------------------------------------------------------- |
| [`employee_decrease`](/buying-signals/signals/decline/employee-decrease)                         | A company's employee count dropped by at least one.            |
| [`employee_size_band_downgrade`](/buying-signals/signals/decline/employee-size-band-downgrade)   | A company fell down a Professional Network employee size band. |
| [`layoff_signal`](/buying-signals/signals/decline/layoff-signal)                                 | Employee count dropped sharply in a single interval.           |
| [`mass_layoff_signal`](/buying-signals/signals/decline/mass-layoff-signal)                       | Employee count dropped severely in a single interval.          |
| [`hiring_freeze_signal`](/buying-signals/signals/decline/hiring-freeze-signal)                   | Open roles collapsed while headcount stayed flat or fell.      |
| [`followers_decrease`](/buying-signals/signals/decline/followers-decrease)                       | The company's follower count dropped.                          |
| [`followers_growth_decelerating`](/buying-signals/signals/decline/followers-growth-decelerating) | Follower growth slowed sharply while still positive.           |
| [`jobs_open_decrease`](/buying-signals/signals/decline/jobs-open-decrease)                       | The number of open job postings fell.                          |
| [`jobs_dropped_to_zero`](/buying-signals/signals/decline/jobs-dropped-to-zero)                   | A company that had open roles now has none.                    |

## Identity (10)

Signals tracking how a company describes itself, name, tagline, and description, often hinting at rebrands, pivots, or M\&A.

| Signal                                                                                        | What it means                                                 |
| --------------------------------------------------------------------------------------------- | ------------------------------------------------------------- |
| [`name_change`](/buying-signals/signals/identity/name-change)                                 | The company name string changed.                              |
| [`name_change_drastic`](/buying-signals/signals/identity/name-change-drastic)                 | A name change with almost no overlap to the old name.         |
| [`dba_added`](/buying-signals/signals/identity/dba-added)                                     | The name now references a former name (dba/fka).              |
| [`tagline_change`](/buying-signals/signals/identity/tagline-change)                           | The company tagline text changed.                             |
| [`tagline_added`](/buying-signals/signals/identity/tagline-added)                             | A previously empty tagline is now populated.                  |
| [`tagline_removed`](/buying-signals/signals/identity/tagline-removed)                         | A populated tagline was cleared out.                          |
| [`description_change_minor`](/buying-signals/signals/identity/description-change-minor)       | The company description was lightly edited.                   |
| [`description_change_major`](/buying-signals/signals/identity/description-change-major)       | The company description was substantially rewritten.          |
| [`description_keyword_added`](/buying-signals/signals/identity/description-keyword-added)     | A tracked strategic keyword appeared in the description.      |
| [`description_keyword_removed`](/buying-signals/signals/identity/description-keyword-removed) | A tracked strategic keyword disappeared from the description. |

## Categorization (7)

Signals tracking how a company classifies its industry and specialties, revealing pivots and market expansion.

| Signal                                                                                            | What it means                                          |
| ------------------------------------------------------------------------------------------------- | ------------------------------------------------------ |
| [`industry_change`](/buying-signals/signals/categorization/industry-change)                       | The company's primary industry classification changed. |
| [`industry_added`](/buying-signals/signals/categorization/industry-added)                         | A new industry was added to the company's list.        |
| [`industry_removed`](/buying-signals/signals/categorization/industry-removed)                     | An industry was dropped from the company's list.       |
| [`specialty_added`](/buying-signals/signals/categorization/specialty-added)                       | A new specialty was added.                             |
| [`specialty_removed`](/buying-signals/signals/categorization/specialty-removed)                   | A specialty was dropped from the list.                 |
| [`specialties_count_increase`](/buying-signals/signals/categorization/specialties-count-increase) | The total number of specialties grew notably.          |
| [`specialties_count_decrease`](/buying-signals/signals/categorization/specialties-count-decrease) | The total number of specialties shrank notably.        |

## Location (7)

Signals tracking where a company operates, new offices, HQ moves, and country expansion.

| Signal                                                                              | What it means                                             |
| ----------------------------------------------------------------------------------- | --------------------------------------------------------- |
| [`hq_change`](/buying-signals/signals/location/hq-change)                           | The headquarters city or country changed.                 |
| [`hq_country_change`](/buying-signals/signals/location/hq-country-change)           | The headquarters country specifically changed.            |
| [`location_added`](/buying-signals/signals/location/location-added)                 | A new office location appeared.                           |
| [`location_removed`](/buying-signals/signals/location/location-removed)             | An office location disappeared.                           |
| [`country_expansion`](/buying-signals/signals/location/country-expansion)           | A company opened its first location in a new country.     |
| [`multi_office_milestone`](/buying-signals/signals/location/multi-office-milestone) | The company's office count crossed a milestone threshold. |
| [`office_consolidation`](/buying-signals/signals/location/office-consolidation)     | Multiple office closures in a short window.               |

## Structure (13)

Signals tracking the legal and organizational shape of a company, parents, subsidiaries, and entity types.

| Signal                                                                                             | What it means                                                |
| -------------------------------------------------------------------------------------------------- | ------------------------------------------------------------ |
| [`company_type_change`](/buying-signals/signals/structure/company-type-change)                     | The company's entity type changed.                           |
| [`nonprofit_to_for_profit`](/buying-signals/signals/structure/nonprofit-to-for-profit)             | The company changed between nonprofit and for-profit status. |
| [`subsidiary_status_change`](/buying-signals/signals/structure/subsidiary-status-change)           | The company became or stopped being a subsidiary.            |
| [`founded_year_added`](/buying-signals/signals/structure/founded-year-added)                       | A previously missing founded year was populated.             |
| [`founded_year_change`](/buying-signals/signals/structure/founded-year-change)                     | The founded year value changed.                              |
| [`parent_company_change`](/buying-signals/signals/structure/parent-company-change)                 | The parent company changed to a different one.               |
| [`parent_company_added`](/buying-signals/signals/structure/parent-company-added)                   | A parent company was set where there was none.               |
| [`parent_company_removed`](/buying-signals/signals/structure/parent-company-removed)               | A parent company relationship was cleared.                   |
| [`subsidiary_added`](/buying-signals/signals/structure/subsidiary-added)                           | A new subsidiary appeared in the company's list.             |
| [`subsidiary_removed`](/buying-signals/signals/structure/subsidiary-removed)                       | A subsidiary was removed from the company's list.            |
| [`showcase_page_added`](/buying-signals/signals/structure/showcase-page-added)                     | A new Professional Network showcase page was linked.         |
| [`showcase_page_removed`](/buying-signals/signals/structure/showcase-page-removed)                 | A Professional Network showcase page was unlinked.           |
| [`affiliated_pages_count_change`](/buying-signals/signals/structure/affiliated-pages-count-change) | The net count of affiliated pages shifted notably.           |

## Funding (3)

The gold standard of buying signals, fresh capital means fresh budget.

| Signal                                                                                   | What it means                                 |
| ---------------------------------------------------------------------------------------- | --------------------------------------------- |
| [`funding_round_announced`](/buying-signals/signals/funding/funding-round-announced)     | A new funding round was announced.            |
| [`last_funding_round_change`](/buying-signals/signals/funding/last-funding-round-change) | The company's funding stage advanced.         |
| [`total_funding_increase`](/buying-signals/signals/funding/total-funding-increase)       | The company's total funding raised increased. |

## Activity (7)

Signals tracking how engaged a company is on social channels, posting rhythm, engagement, and topic shifts.

| Signal                                                                                    | What it means                                                    |
| ----------------------------------------------------------------------------------------- | ---------------------------------------------------------------- |
| [`posting_activity_increase`](/buying-signals/signals/activity/posting-activity-increase) | The company is posting noticeably more on social.                |
| [`posting_activity_decrease`](/buying-signals/signals/activity/posting-activity-decrease) | The company is posting noticeably less on social.                |
| [`page_dormant`](/buying-signals/signals/activity/page-dormant)                           | The company stopped posting for an extended period.              |
| [`page_reactivated`](/buying-signals/signals/activity/page-reactivated)                   | The company resumed posting after a dormant stretch.             |
| [`avg_engagement_change`](/buying-signals/signals/activity/avg-engagement-change)         | Average post engagement shifted significantly.                   |
| [`post_topic_shift`](/buying-signals/signals/activity/post-topic-shift)                   | The dominant topic of recent posts changed.                      |
| [`crisis_response_signal`](/buying-signals/signals/activity/crisis-response-signal)       | A cluster of statement or apology-style posts in a short window. |

## People (17)

Person-page derived signals, often the earliest and richest buying signals since a single hire can reshape a purchasing strategy.

| Signal                                                                                        | What it means                                                         |
| --------------------------------------------------------------------------------------------- | --------------------------------------------------------------------- |
| [`employee_joined`](/buying-signals/signals/people/employee-joined)                           | A person's current company changed to this company.                   |
| [`employee_departed`](/buying-signals/signals/people/employee-departed)                       | A person left this company for another.                               |
| [`internal_promotion`](/buying-signals/signals/people/internal-promotion)                     | Someone was promoted to a more senior title at the same company.      |
| [`lateral_title_change`](/buying-signals/signals/people/lateral-title-change)                 | Someone changed title at the same company without a seniority change. |
| [`c_suite_hire`](/buying-signals/signals/people/c-suite-hire)                                 | A new C-level executive joined the company.                           |
| [`c_suite_departure`](/buying-signals/signals/people/c-suite-departure)                       | A C-level executive left the company.                                 |
| [`founder_departure`](/buying-signals/signals/people/founder-departure)                       | A founder left the company.                                           |
| [`vp_hire`](/buying-signals/signals/people/vp-hire)                                           | A new VP-level leader joined the company.                             |
| [`vp_departure`](/buying-signals/signals/people/vp-departure)                                 | A VP-level leader left the company.                                   |
| [`first_role_hire`](/buying-signals/signals/people/first-role-hire)                           | A company made its first-ever hire for a role function.               |
| [`key_role_vacancy`](/buying-signals/signals/people/key-role-vacancy)                         | A senior role stayed unfilled for 60 days.                            |
| [`leadership_churn_spike`](/buying-signals/signals/people/leadership-churn-spike)             | Multiple senior leaders departed in a short window.                   |
| [`engineering_leader_hire`](/buying-signals/signals/people/engineering-leader-hire)           | A new engineering leader joined the company.                          |
| [`sales_leader_hire`](/buying-signals/signals/people/sales-leader-hire)                       | A new sales leader joined the company.                                |
| [`talent_outflow_to_competitor`](/buying-signals/signals/people/talent-outflow-to-competitor) | An employee left for a known competitor.                              |
| [`talent_inflow_from_company`](/buying-signals/signals/people/talent-inflow-from-company)     | A company hired multiple people from the same source company.         |
| [`notable_hire`](/buying-signals/signals/people/notable-hire)                                 | A high-profile or highly experienced person joined.                   |

## Composite (12)

High-confidence patterns that combine multiple individual signals into major company events.

| Signal                                                                                 | What it means                                                    |
| -------------------------------------------------------------------------------------- | ---------------------------------------------------------------- |
| [`ipo_signal`](/buying-signals/signals/composite/ipo-signal)                           | A company went from private to public.                           |
| [`acquired_signal`](/buying-signals/signals/composite/acquired-signal)                 | A company was acquired.                                          |
| [`merger_signal`](/buying-signals/signals/composite/merger-signal)                     | Two companies merged under a common new parent.                  |
| [`pivot_signal`](/buying-signals/signals/composite/pivot-signal)                       | A company fundamentally changed what it does.                    |
| [`rebrand_signal`](/buying-signals/signals/composite/rebrand-signal)                   | A company executed a coordinated rebrand.                        |
| [`expansion_signal`](/buying-signals/signals/composite/expansion-signal)               | A company is expanding into new markets while growing.           |
| [`decline_signal`](/buying-signals/signals/composite/decline-signal)                   | A company shows a clear distress pattern.                        |
| [`restructuring_signal`](/buying-signals/signals/composite/restructuring-signal)       | A company is undergoing major restructuring.                     |
| [`executive_team_buildout`](/buying-signals/signals/composite/executive-team-buildout) | A company rapidly built out its leadership team.                 |
| [`pre_ipo_signal`](/buying-signals/signals/composite/pre-ipo-signal)                   | A company shows the early pattern of an IPO track.               |
| [`momentum_score`](/buying-signals/signals/composite/momentum-score)                   | A nightly composite score ranking a company's upward trajectory. |
| [`risk_score`](/buying-signals/signals/composite/risk-score)                           | A nightly composite score ranking a company's decline and risk.  |

***

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