> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Avg Engagement Change

> Average post engagement shifted significantly.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `avg_engagement_change`
  </Card>

  <Card title="Category" icon="category">
    Activity
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (engagement metrics), rolling baseline.
  </Card>
</CardGroup>

Average post engagement shifted significantly.

## When it fires

<Card title="Trigger condition" icon="bolt">
  Average likes plus comments per post in the last 30 days changes by ≥ 30% versus the rolling average.
</Card>

## Stored fields

This signal persists the following metadata you can read downstream:

| Field            | Description                                        |
| ---------------- | -------------------------------------------------- |
| `meta.direction` | up or down, the direction of the engagement shift. |

## Magnitude

Moderate (30% threshold).

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

Engagement swings reflect changing market attention. A 30%+ shift in average engagement, up or down, indicates the company's content is resonating more or less, which tracks brand momentum and audience interest.

## How to read it

<CardGroup cols={1}>
  <Card title="Attention shift">
    Engagement tracks how much the market is responding.
  </Card>

  <Card title="Read the direction">
    meta.direction shows whether interest is rising or falling.
  </Card>

  <Card title="Momentum proxy">
    Sustained up-shifts reflect growing brand pull.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Momentum context. Up-shifts pair well with funding or launch signals.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Posting Activity Increase" href="/buying-signals/signals/activity/posting-activity-increase">
    The company is posting noticeably more on social.
  </Card>

  <Card title="Followers Spike" href="/buying-signals/signals/growth/followers-spike">
    Follower growth ran sharply above the company's recent baseline.
  </Card>

  <Card title="Post Topic Shift" href="/buying-signals/signals/activity/post-topic-shift">
    The dominant topic of recent posts changed.
  </Card>
</CardGroup>

***

<Card title="Track this signal with CUFinder" icon="rocket" href="https://dashboard.cufinder.io/auth/signup" horizontal>
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</Card>