> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Crisis Response Signal

> A cluster of statement or apology-style posts in a short window.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `crisis_response_signal`
  </Card>

  <Card title="Category" icon="category">
    Activity
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (post content), keyword analysis.
  </Card>
</CardGroup>

A cluster of statement or apology-style posts in a short window.

## When it fires

<Card title="Trigger condition" icon="bolt">
  ≥ 3 posts in 7 days containing statement, apology, or press-release language (statement, response, 'we want to address', regarding, incident, transparency).
</Card>

## Magnitude

High, crisis clustering is a distinct, urgent pattern.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

A crisis cluster tells you to handle the account with care, and timing. When a company posts three or more statement-style messages in a week, it's managing a public situation, a breach, a controversy, an incident. This shapes both whether and how to reach out.

## How to read it

<CardGroup cols={1}>
  <Card title="Active crisis">
    Clustered statements mean the company is managing a situation.
  </Card>

  <Card title="Handle with care">
    Outreach timing and tone matter enormously here.
  </Card>

  <Card title="Possible opportunity">
    Security or comms tools may be acutely relevant.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Sensitive. Pause generic outreach; for security/comms tools, this can be a fit.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Posting Activity Increase" href="/buying-signals/signals/activity/posting-activity-increase">
    The company is posting noticeably more on social.
  </Card>

  <Card title="Followers Decrease" href="/buying-signals/signals/decline/followers-decrease">
    The company's follower count dropped.
  </Card>
</CardGroup>

***

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</Card>
