> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Activity signals

> Signals tracking how engaged a company is on social channels, posting rhythm, engagement, and topic shifts.

Signals tracking how engaged a company is on social channels, posting rhythm, engagement, and topic shifts.

The activity category contains **7 signals**. Each links to a full reference page with the exact trigger condition, stored fields, magnitude, and an outreach playbook.

<CardGroup cols={2}>
  <Card title="Posting Activity Increase" href="/buying-signals/signals/activity/posting-activity-increase">
    The company is posting noticeably more on social.
  </Card>

  <Card title="Posting Activity Decrease" href="/buying-signals/signals/activity/posting-activity-decrease">
    The company is posting noticeably less on social.
  </Card>

  <Card title="Page Dormant" href="/buying-signals/signals/activity/page-dormant">
    The company stopped posting for an extended period.
  </Card>

  <Card title="Page Reactivated" href="/buying-signals/signals/activity/page-reactivated">
    The company resumed posting after a dormant stretch.
  </Card>

  <Card title="Avg Engagement Change" href="/buying-signals/signals/activity/avg-engagement-change">
    Average post engagement shifted significantly.
  </Card>

  <Card title="Post Topic Shift" href="/buying-signals/signals/activity/post-topic-shift">
    The dominant topic of recent posts changed.
  </Card>

  <Card title="Crisis Response Signal" href="/buying-signals/signals/activity/crisis-response-signal">
    A cluster of statement or apology-style posts in a short window.
  </Card>
</CardGroup>