> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Post Topic Shift

> The dominant topic of recent posts changed.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `post_topic_shift`
  </Card>

  <Card title="Category" icon="category">
    Activity
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (post content embeddings).
  </Card>
</CardGroup>

The dominant topic of recent posts changed.

## When it fires

<Card title="Trigger condition" icon="bolt">
  Dominant topic cluster (from embeddings) of recent posts differs from the previous window.
</Card>

## Stored fields

This signal persists the following metadata you can read downstream:

| Field  | Description                                    |
| ------ | ---------------------------------------------- |
| `meta` | Old and new topic labels stored on the signal. |

## Magnitude

Moderate to high.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

A topic pivot can signal a strategic repositioning. When a company's content suddenly shifts focus, from, say, recruiting to product, or one technology to another, it often reflects a change in priorities, messaging, or market focus.

## How to read it

<CardGroup cols={1}>
  <Card title="Messaging pivot">
    A topic shift reflects changed priorities.
  </Card>

  <Card title="Read old vs new">
    Stored labels show the direction of the shift.
  </Card>

  <Card title="Strategic clue">
    Often precedes or accompanies a positioning change.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Positioning clue. Compare old and new topics for the strategic story.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Description Change Major" href="/buying-signals/signals/identity/description-change-major">
    The company description was substantially rewritten.
  </Card>

  <Card title="Avg Engagement Change" href="/buying-signals/signals/activity/avg-engagement-change">
    Average post engagement shifted significantly.
  </Card>

  <Card title="Pivot Signal" href="/buying-signals/signals/composite/pivot-signal">
    A company fundamentally changed what it does.
  </Card>
</CardGroup>

***

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