> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Posting Activity Decrease

> The company is posting noticeably less on social.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `posting_activity_decrease`
  </Card>

  <Card title="Category" icon="category">
    Activity
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (post frequency), rolling baseline.
  </Card>
</CardGroup>

The company is posting noticeably less on social.

## When it fires

<Card title="Trigger condition" icon="bolt">
  Posts in the last 30 days ≤ 0.5× the rolling average of the preceding three 30-day windows.
</Card>

## Magnitude

Moderate.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

A communications slowdown can hint at internal turbulence. A sharp drop in posting may reflect a marketing team in flux, a quiet period before an announcement, or broader distraction, useful as a soft early-warning signal.

## How to read it

<CardGroup cols={1}>
  <Card title="Slowdown">
    Halved posting cadence is a notable pullback.
  </Card>

  <Card title="Possible turbulence">
    Can reflect marketing churn or internal distraction.
  </Card>

  <Card title="Soft signal">
    Use as context, not a standalone trigger.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Soft caution. Watch for progression toward page\_dormant.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Posting Activity Increase" href="/buying-signals/signals/activity/posting-activity-increase">
    The company is posting noticeably more on social.
  </Card>

  <Card title="Page Dormant" href="/buying-signals/signals/activity/page-dormant">
    The company stopped posting for an extended period.
  </Card>

  <Card title="Followers Growth Decelerating" href="/buying-signals/signals/decline/followers-growth-decelerating">
    Follower growth slowed sharply while still positive.
  </Card>
</CardGroup>

***

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</Card>