> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Industry Change

> The company's primary industry classification changed.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `industry_change`
  </Card>

  <Card title="Category" icon="category">
    Categorization
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (primary industry field).
  </Card>
</CardGroup>

The company's primary industry classification changed.

## When it fires

<Card title="Trigger condition" icon="bolt">
  `industry_primary` value changes between snapshots.
</Card>

## Magnitude

High, reclassifying the core industry is significant.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

A company reclassifying itself is rethinking its core market. Primary industry is fundamental, when it changes, the company has genuinely shifted what business it's in, a strong pivot indicator that feeds pivot\_signal.

## How to read it

<CardGroup cols={1}>
  <Card title="Core shift">
    Primary industry is foundational; a change is a real pivot.
  </Card>

  <Card title="New market">
    The company now competes and buys in a different space.
  </Card>

  <Card title="Composite input">
    Part of pivot\_signal.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Strong pivot indicator. Re-qualify the account against the new industry.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Industry Added" href="/buying-signals/signals/categorization/industry-added">
    A new industry was added to the company's list.
  </Card>

  <Card title="Industry Removed" href="/buying-signals/signals/categorization/industry-removed">
    An industry was dropped from the company's list.
  </Card>

  <Card title="Pivot Signal" href="/buying-signals/signals/composite/pivot-signal">
    A company fundamentally changed what it does.
  </Card>
</CardGroup>

***

<Card title="Track this signal with CUFinder" icon="rocket" href="https://dashboard.cufinder.io/auth/signup" horizontal>
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</Card>
