> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Company Signals

> Signals derived from a company's public page: growth, decline, identity, categorization, location, structure, funding, and activity.

Company signals are derived from a company's public Professional Network page. They track what's happening to the organization as a whole, how fast it's growing or shrinking, how it describes and classifies itself, where it operates, how it's structured, what it has raised, and how actively it shows up online.

There are **70 company signals** across **8 categories**. Each category has its own overview page and a detailed page per signal.

## The eight categories

<CardGroup cols={2}>
  <Card title="Growth (14)" icon="trending-up" href="/buying-signals/signals/growth/overview">
    Headcount, followers, and open roles climbing, usually budget loosening up.
  </Card>

  <Card title="Decline (9)" icon="trending-down" href="/buying-signals/signals/decline/overview">
    Contraction, cost-cutting, and instability, for timing efficiency plays or pausing accounts.
  </Card>

  <Card title="Identity (10)" icon="fingerprint" href="/buying-signals/signals/identity/overview">
    Name, tagline, and description changes that hint at rebrands, pivots, or M\&A.
  </Card>

  <Card title="Categorization (7)" icon="tags" href="/buying-signals/signals/categorization/overview">
    Industry and specialty changes that reveal pivots and market expansion.
  </Card>

  <Card title="Location (7)" icon="map-pin" href="/buying-signals/signals/location/overview">
    New offices, HQ moves, and country expansion.
  </Card>

  <Card title="Structure (13)" icon="sitemap" href="/buying-signals/signals/structure/overview">
    Parents, subsidiaries, and entity-type changes tied to M\&A and restructuring.
  </Card>

  <Card title="Funding (3)" icon="moneybag" href="/buying-signals/signals/funding/overview">
    Fresh capital, the clearest budget signal there is.
  </Card>

  <Card title="Activity (7)" icon="chart-line" href="/buying-signals/signals/activity/overview">
    Posting rhythm, engagement, and topic shifts that track momentum.
  </Card>
</CardGroup>

## How to use company signals

<Tip>
  Growth and funding signals tell you where budget is opening up. Decline signals tell you where to pause, or where to reposition around efficiency. Identity, categorization, and structure signals tell you when a company has fundamentally changed and needs re-qualifying. Pair any of them with [magnitude](/buying-signals/concepts/magnitude-buckets) and [timeframe](/buying-signals/concepts/detection-timeframes) to prioritize.
</Tip>

<Card title="Start with growth signals" icon="trending-up" href="/buying-signals/signals/growth/overview" horizontal>
  The most common starting point for finding in-market accounts.
</Card>
