> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Pivot Signal

> A company fundamentally changed what it does.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `pivot_signal`
  </Card>

  <Card title="Category" icon="category">
    Composite
  </Card>

  <Card title="Source" icon="world">
    Composite of description, specialty, and industry changes.
  </Card>
</CardGroup>

A company fundamentally changed what it does.

## When it fires

<Card title="Trigger condition" icon="bolt">
  `description_change_major` AND (`specialty_added` OR `specialty_removed`) AND `industry_change` within 60 days.
</Card>

## Magnitude

High, a genuine business pivot.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

That's a company genuinely reinventing what it does. When the description, specialties, and industry all shift together, the company isn't tweaking its message, it's changing its business, which creates entirely new needs and discards old ones.

## How to read it

<CardGroup cols={1}>
  <Card title="Real reinvention">
    Three aligned changes confirm a genuine pivot.
  </Card>

  <Card title="New needs">
    A pivoted company needs different tools.
  </Card>

  <Card title="Discarded vendors">
    Tools tied to the old model may be dropped.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Re-qualify against the new business. Old assumptions no longer apply.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Description Change Major" href="/buying-signals/signals/identity/description-change-major">
    The company description was substantially rewritten.
  </Card>

  <Card title="Industry Change" href="/buying-signals/signals/categorization/industry-change">
    The company's primary industry classification changed.
  </Card>

  <Card title="Specialty Added" href="/buying-signals/signals/categorization/specialty-added">
    A new specialty was added.
  </Card>

  <Card title="Specialty Removed" href="/buying-signals/signals/categorization/specialty-removed">
    A specialty was dropped from the list.
  </Card>

  <Card title="Post Topic Shift" href="/buying-signals/signals/activity/post-topic-shift">
    The dominant topic of recent posts changed.
  </Card>
</CardGroup>

***

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</Card>