> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Rebrand Signal

> A company executed a coordinated rebrand.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `rebrand_signal`
  </Card>

  <Card title="Category" icon="category">
    Composite
  </Card>

  <Card title="Source" icon="world">
    Composite of name, tagline, and description changes.
  </Card>
</CardGroup>

A company executed a coordinated rebrand.

## When it fires

<Card title="Trigger condition" icon="bolt">
  `name_change` AND `tagline_change` AND `description_change_major` within 60 days.
</Card>

## Magnitude

High, a deliberate, coordinated rebrand.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

A coordinated rebrand signals a fresh strategic chapter. When name, tagline, and core description all change together within 60 days, it's a deliberate, funded brand overhaul, often tied to new leadership, a raise, or a repositioning.

## How to read it

<CardGroup cols={1}>
  <Card title="Coordinated effort">
    Three aligned identity changes mean a real rebrand.
  </Card>

  <Card title="Funded initiative">
    Rebrands require budget and executive sponsorship.
  </Card>

  <Card title="New chapter">
    Often coincides with new leadership or funding.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Engagement opportunity. Rebrands signal a company investing in its next phase.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Name Change" href="/buying-signals/signals/identity/name-change">
    The company name string changed.
  </Card>

  <Card title="Tagline Change" href="/buying-signals/signals/identity/tagline-change">
    The company tagline text changed.
  </Card>

  <Card title="Description Change Major" href="/buying-signals/signals/identity/description-change-major">
    The company description was substantially rewritten.
  </Card>

  <Card title="Pivot Signal" href="/buying-signals/signals/composite/pivot-signal">
    A company fundamentally changed what it does.
  </Card>
</CardGroup>

***

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</Card>