> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Followers Decrease

> The company's follower count dropped.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `followers_decrease`
  </Card>

  <Card title="Category" icon="category">
    Decline
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (followers field).
  </Card>
</CardGroup>

The company's follower count dropped.

## When it fires

<Card title="Trigger condition" icon="bolt">
  `followers` count decreases between snapshots.
</Card>

## Magnitude

Usually low. Emitted with extra scrutiny.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

It's rare, so we emit it with extra scrutiny since it's often a Professional Network-side correction rather than a real decline. Genuine follower loss can reflect reputational issues, but data corrections are the more common cause, so treat this as low-confidence.

## How to read it

<CardGroup cols={1}>
  <Card title="Often a correction">
    Professional Network periodically purges bot followers, causing artificial drops.
  </Card>

  <Card title="Low confidence">
    Don't act on this alone, corroborate with other decline signals.
  </Card>

  <Card title="Reputation watch">
    Real, sustained loss can hint at a PR problem.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Rarely actionable. Investigate only if paired with crisis\_response\_signal.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Followers Growth Decelerating" href="/buying-signals/signals/decline/followers-growth-decelerating">
    Follower growth slowed sharply while still positive.
  </Card>

  <Card title="Crisis Response Signal" href="/buying-signals/signals/activity/crisis-response-signal">
    A cluster of statement or apology-style posts in a short window.
  </Card>
</CardGroup>

***

<Card title="Track this signal with CUFinder" icon="rocket" href="https://dashboard.cufinder.io/auth/signup" horizontal>
  Surface `followers_decrease` across millions of companies, enriched with verified emails, phones, and full firmographics. Start free, no credit card required.
</Card>