> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Followers Growth Decelerating

> Follower growth slowed sharply while still positive.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `followers_growth_decelerating`
  </Card>

  <Card title="Category" icon="category">
    Decline
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page, evaluated against a 6-crawl rolling baseline.
  </Card>
</CardGroup>

Follower growth slowed sharply while still positive.

## When it fires

<Card title="Trigger condition" icon="bolt">
  Follower growth rate in the current crawl \< 50% of the rolling average of the previous 6 crawls, AND that average was positive.
</Card>

## Magnitude

Low to moderate, this is a momentum signal, not an absolute decline.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

Momentum is cooling even if the absolute number still climbs. Deceleration is an early, subtle indicator that brand attention is fading, useful as a leading indicator before harder decline signals appear.

## How to read it

<CardGroup cols={1}>
  <Card title="Cooling momentum">
    Still growing, but slower, an early softening signal.
  </Card>

  <Card title="Leading indicator">
    Can precede broader decline before headcount moves.
  </Card>

  <Card title="Subtle">
    Low intensity; use as context, not a primary trigger.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Context only. Watch for it stacking with activity decreases.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Followers Decrease" href="/buying-signals/signals/decline/followers-decrease">
    The company's follower count dropped.
  </Card>

  <Card title="Followers Growth" href="/buying-signals/signals/growth/followers-growth">
    The company's Professional Network follower count increased.
  </Card>

  <Card title="Posting Activity Decrease" href="/buying-signals/signals/activity/posting-activity-decrease">
    The company is posting noticeably less on social.
  </Card>
</CardGroup>

***

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