> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# DBA Added

> The name now references a former name (dba/fka).

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `dba_added`
  </Card>

  <Card title="Category" icon="category">
    Identity
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (name field, pattern match).
  </Card>
</CardGroup>

The name now references a former name (dba/fka).

## When it fires

<Card title="Trigger condition" icon="bolt">
  New name contains formerly, (prev., fka, dba, or a parenthetical with the old name.
</Card>

## Magnitude

Moderate to high, an explicit transition marker.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

It's a clear breadcrumb pointing to a transition. When a company appends 'formerly X' or 'fka X', it's openly signaling a recent rebrand or acquisition while preserving search recognition, a confirmation that an identity shift just happened.

## How to read it

<CardGroup cols={1}>
  <Card title="Explicit transition">
    The company is telling you a change happened.
  </Card>

  <Card title="Recognition bridge">
    dba/fka markers preserve brand recall during a transition.
  </Card>

  <Card title="Recent event">
    These markers are usually added right after a change.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Confirms a recent rebrand or acquisition. Note both names in your records.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Name Change" href="/buying-signals/signals/identity/name-change">
    The company name string changed.
  </Card>

  <Card title="Name Change Drastic" href="/buying-signals/signals/identity/name-change-drastic">
    A name change with almost no overlap to the old name.
  </Card>

  <Card title="Rebrand Signal" href="/buying-signals/signals/composite/rebrand-signal">
    A company executed a coordinated rebrand.
  </Card>
</CardGroup>

***

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</Card>