> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Description Change Major

> The company description was substantially rewritten.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `description_change_major`
  </Card>

  <Card title="Category" icon="category">
    Identity
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (description field), similarity analysis.
  </Card>
</CardGroup>

The company description was substantially rewritten.

## When it fires

<Card title="Trigger condition" icon="bolt">
  `description` Levenshtein-normalized similarity \< 0.7.
</Card>

## Magnitude

High, a major rewrite reflects strategic change.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

A major rewrite of how a company explains itself is a strong strategic signal. Companies rewrite their core description when they pivot, expand into new markets, or reposition after a funding round, all high-value timing events. It feeds pivot\_signal, rebrand\_signal, and acquired\_signal.

## How to read it

<CardGroup cols={1}>
  <Card title="Strategic rewrite">
    Sub-0.7 similarity means the core story changed.
  </Card>

  <Card title="Pivot or reposition">
    Often accompanies a genuine business shift.
  </Card>

  <Card title="Composite input">
    Feeds pivot\_signal, rebrand\_signal, and acquired\_signal.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  High-value. Read the new description for the pivot story and tailor outreach to it.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Description Change Minor" href="/buying-signals/signals/identity/description-change-minor">
    The company description was lightly edited.
  </Card>

  <Card title="Pivot Signal" href="/buying-signals/signals/composite/pivot-signal">
    A company fundamentally changed what it does.
  </Card>

  <Card title="Rebrand Signal" href="/buying-signals/signals/composite/rebrand-signal">
    A company executed a coordinated rebrand.
  </Card>

  <Card title="Acquired Signal" href="/buying-signals/signals/composite/acquired-signal">
    A company was acquired.
  </Card>
</CardGroup>

***

<Card title="Track this signal with CUFinder" icon="rocket" href="https://dashboard.cufinder.io/auth/signup" horizontal>
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</Card>