> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Description Keyword Added

> A tracked strategic keyword appeared in the description.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `description_keyword_added`
  </Card>

  <Card title="Category" icon="category">
    Identity
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (description field), keyword tracking.
  </Card>
</CardGroup>

A tracked strategic keyword appeared in the description.

## When it fires

<Card title="Trigger condition" icon="bolt">
  A tracked keyword (AI, agentic, platform, enterprise, SaaS, LLM, acquired, merger, Series A/B/C, and more) appears in the current description but not the previous one.
</Card>

## Stored fields

This signal persists the following metadata you can read downstream:

| Field          | Description                          |
| -------------- | ------------------------------------ |
| `meta.keyword` | The specific keyword that was added. |

## Magnitude

Moderate to high depending on the keyword.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

The added keyword tells you exactly what shifted. A company adding 'AI' or 'agentic' is staking a claim in a new category; adding 'enterprise' signals a move upmarket; adding 'Series B' confirms a raise. The stored keyword makes this signal precisely actionable.

## How to read it

<CardGroup cols={1}>
  <Card title="Category claim">
    New keywords mark a deliberate positioning move.
  </Card>

  <Card title="Read the keyword">
    meta.keyword tells you exactly which direction.
  </Card>

  <Card title="Upmarket or pivot">
    'enterprise' means upmarket; 'AI' means a tech pivot.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Filter by keyword to match your ICP. 'enterprise' added = upmarket motion to support.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Description Keyword Removed" href="/buying-signals/signals/identity/description-keyword-removed">
    A tracked strategic keyword disappeared from the description.
  </Card>

  <Card title="Description Change Major" href="/buying-signals/signals/identity/description-change-major">
    The company description was substantially rewritten.
  </Card>

  <Card title="Pivot Signal" href="/buying-signals/signals/composite/pivot-signal">
    A company fundamentally changed what it does.
  </Card>
</CardGroup>

***

<Card title="Track this signal with CUFinder" icon="rocket" href="https://dashboard.cufinder.io/auth/signup" horizontal>
  Surface `description_keyword_added` across millions of companies, enriched with verified emails, phones, and full firmographics. Start free, no credit card required.
</Card>