> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Description Keyword Removed

> A tracked strategic keyword disappeared from the description.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `description_keyword_removed`
  </Card>

  <Card title="Category" icon="category">
    Identity
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (description field), keyword tracking.
  </Card>
</CardGroup>

A tracked strategic keyword disappeared from the description.

## When it fires

<Card title="Trigger condition" icon="bolt">
  A tracked keyword present in the previous description is absent now.
</Card>

## Stored fields

This signal persists the following metadata you can read downstream:

| Field          | Description                            |
| -------------- | -------------------------------------- |
| `meta.keyword` | The specific keyword that was removed. |

## Magnitude

Moderate.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

Both directions tell a story about where the company is heading. Dropping a keyword like 'startup' or a specific technology can signal maturation or a move away from a positioning, the inverse of the added-keyword signal.

## How to read it

<CardGroup cols={1}>
  <Card title="De-positioning">
    Removing a keyword distances the company from it.
  </Card>

  <Card title="Maturation">
    Dropping 'startup' or early-stage terms signals growth.
  </Card>

  <Card title="Read the keyword">
    meta.keyword shows what they're moving away from.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Read meta.keyword for the de-positioning story. Useful paired with the added signal.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Description Keyword Added" href="/buying-signals/signals/identity/description-keyword-added">
    A tracked strategic keyword appeared in the description.
  </Card>

  <Card title="Description Change Major" href="/buying-signals/signals/identity/description-change-major">
    The company description was substantially rewritten.
  </Card>
</CardGroup>

***

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</Card>