> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Name Change Drastic

> A name change with almost no overlap to the old name.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `name_change_drastic`
  </Card>

  <Card title="Category" icon="category">
    Identity
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page, similarity analysis on name word sets.
  </Card>
</CardGroup>

A name change with almost no overlap to the old name.

## When it fires

<Card title="Trigger condition" icon="bolt">
  `name_change` fires AND Jaccard similarity on word sets \< 0.3.
</Card>

## Stored fields

This signal persists the following metadata you can read downstream:

| Field        | Description                |
| ------------ | -------------------------- |
| `from_value` | The previous company name. |
| `to_value`   | The new company name.      |

## Magnitude

Hyper, near-total name change is the strongest identity event.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

A near-total name change usually means a full rebrand or an M\&A event rather than a cosmetic tweak. When the old and new names share almost no words, the company has fundamentally redefined itself, a top-priority investigation trigger.

## How to read it

<CardGroup cols={1}>
  <Card title="Full transformation">
    Sub-0.3 similarity means a wholesale identity change.
  </Card>

  <Card title="M&A likely">
    Drastic changes frequently accompany acquisitions or mergers.
  </Card>

  <Card title="High priority">
    Escalate above ordinary name changes.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  High-priority. Strong evidence of M\&A or major rebrand; re-qualify entirely.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Name Change" href="/buying-signals/signals/identity/name-change">
    The company name string changed.
  </Card>

  <Card title="Rebrand Signal" href="/buying-signals/signals/composite/rebrand-signal">
    A company executed a coordinated rebrand.
  </Card>

  <Card title="Acquired Signal" href="/buying-signals/signals/composite/acquired-signal">
    A company was acquired.
  </Card>

  <Card title="Merger Signal" href="/buying-signals/signals/composite/merger-signal">
    Two companies merged under a common new parent.
  </Card>
</CardGroup>

***

<Card title="Track this signal with CUFinder" icon="rocket" href="https://dashboard.cufinder.io/auth/signup" horizontal>
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</Card>