> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Name Change

> The company name string changed.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `name_change`
  </Card>

  <Card title="Category" icon="category">
    Identity
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (name field).
  </Card>
</CardGroup>

The company name string changed.

## When it fires

<Card title="Trigger condition" icon="bolt">
  `name` string changed between snapshots.
</Card>

## Stored fields

This signal persists the following metadata you can read downstream:

| Field        | Description                |
| ------------ | -------------------------- |
| `from_value` | The previous company name. |
| `to_value`   | The new company name.      |

## Magnitude

Treated as high-signal; names rarely change without a reason.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

Names rarely change without a reason, a rebrand, an acquisition, or a legal restructuring. A name change is a flag to re-investigate everything you know about the account, and it feeds the rebrand\_signal and acquired\_signal composites.

## How to read it

<CardGroup cols={1}>
  <Card title="Always meaningful">
    Companies don't rename casually; something structural happened.
  </Card>

  <Card title="M&A or rebrand">
    The two most common causes are acquisition and rebranding.
  </Card>

  <Card title="Composite input">
    Feeds rebrand\_signal and acquired\_signal.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Investigate the cause. Update CRM records and re-confirm the account's status.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Name Change Drastic" href="/buying-signals/signals/identity/name-change-drastic">
    A name change with almost no overlap to the old name.
  </Card>

  <Card title="DBA Added" href="/buying-signals/signals/identity/dba-added">
    The name now references a former name (dba/fka).
  </Card>

  <Card title="Rebrand Signal" href="/buying-signals/signals/composite/rebrand-signal">
    A company executed a coordinated rebrand.
  </Card>

  <Card title="Acquired Signal" href="/buying-signals/signals/composite/acquired-signal">
    A company was acquired.
  </Card>
</CardGroup>

***

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</Card>