> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Identity signals

> Signals tracking how a company describes itself, name, tagline, and description, often hinting at rebrands, pivots, or M&A.

Signals tracking how a company describes itself, name, tagline, and description, often hinting at rebrands, pivots, or M\&A.

The identity category contains **10 signals**. Each links to a full reference page with the exact trigger condition, stored fields, magnitude, and an outreach playbook.

<CardGroup cols={2}>
  <Card title="Name Change" href="/buying-signals/signals/identity/name-change">
    The company name string changed.
  </Card>

  <Card title="Name Change Drastic" href="/buying-signals/signals/identity/name-change-drastic">
    A name change with almost no overlap to the old name.
  </Card>

  <Card title="DBA Added" href="/buying-signals/signals/identity/dba-added">
    The name now references a former name (dba/fka).
  </Card>

  <Card title="Tagline Change" href="/buying-signals/signals/identity/tagline-change">
    The company tagline text changed.
  </Card>

  <Card title="Tagline Added" href="/buying-signals/signals/identity/tagline-added">
    A previously empty tagline is now populated.
  </Card>

  <Card title="Tagline Removed" href="/buying-signals/signals/identity/tagline-removed">
    A populated tagline was cleared out.
  </Card>

  <Card title="Description Change Minor" href="/buying-signals/signals/identity/description-change-minor">
    The company description was lightly edited.
  </Card>

  <Card title="Description Change Major" href="/buying-signals/signals/identity/description-change-major">
    The company description was substantially rewritten.
  </Card>

  <Card title="Description Keyword Added" href="/buying-signals/signals/identity/description-keyword-added">
    A tracked strategic keyword appeared in the description.
  </Card>

  <Card title="Description Keyword Removed" href="/buying-signals/signals/identity/description-keyword-removed">
    A tracked strategic keyword disappeared from the description.
  </Card>
</CardGroup>