> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tagline Added

> A previously empty tagline is now populated.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `tagline_added`
  </Card>

  <Card title="Category" icon="category">
    Identity
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (tagline field).
  </Card>
</CardGroup>

A previously empty tagline is now populated.

## When it fires

<Card title="Trigger condition" icon="bolt">
  `tagline` was empty or null and is now populated.
</Card>

## Magnitude

Low to moderate.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

A new tagline can signal a fresh go-to-market push. Adding a tagline where there was none often means the company is investing in its brand presence, common in early-stage companies professionalizing or after a leadership change.

## How to read it

<CardGroup cols={1}>
  <Card title="Brand investment">
    Adding a tagline shows new attention to positioning.
  </Card>

  <Card title="Maturing company">
    Often seen as startups formalize their messaging.
  </Card>

  <Card title="New leadership">
    A new CMO or marketing lead may drive it.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Soft signal. More useful for early-stage targets professionalizing their brand.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Tagline Change" href="/buying-signals/signals/identity/tagline-change">
    The company tagline text changed.
  </Card>

  <Card title="Tagline Removed" href="/buying-signals/signals/identity/tagline-removed">
    A populated tagline was cleared out.
  </Card>

  <Card title="VP Hire" href="/buying-signals/signals/people/vp-hire">
    A new VP-level leader joined the company.
  </Card>
</CardGroup>

***

<Card title="Track this signal with CUFinder" icon="rocket" href="https://dashboard.cufinder.io/auth/signup" horizontal>
  Surface `tagline_added` across millions of companies, enriched with verified emails, phones, and full firmographics. Start free, no credit card required.
</Card>