> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Tagline Change

> The company tagline text changed.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `tagline_change`
  </Card>

  <Card title="Category" icon="category">
    Identity
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (tagline field).
  </Card>
</CardGroup>

The company tagline text changed.

## When it fires

<Card title="Trigger condition" icon="bolt">
  `tagline` text changed and was previously non-empty.
</Card>

## Magnitude

Moderate, taglines shift for repositioning.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

Tagline shifts often reflect repositioning. The tagline is a company's elevator pitch, when it changes, the company is rethinking how it wants to be perceived, often alongside a broader strategic shift.

## How to read it

<CardGroup cols={1}>
  <Card title="Repositioning">
    A new tagline signals a new market message.
  </Card>

  <Card title="Strategy clue">
    Read the new wording for hints about direction.
  </Card>

  <Card title="Composite input">
    Part of rebrand\_signal when combined with name and description changes.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Read the new tagline for positioning clues. Strong when part of rebrand\_signal.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Tagline Added" href="/buying-signals/signals/identity/tagline-added">
    A previously empty tagline is now populated.
  </Card>

  <Card title="Tagline Removed" href="/buying-signals/signals/identity/tagline-removed">
    A populated tagline was cleared out.
  </Card>

  <Card title="Rebrand Signal" href="/buying-signals/signals/composite/rebrand-signal">
    A company executed a coordinated rebrand.
  </Card>

  <Card title="Description Change Major" href="/buying-signals/signals/identity/description-change-major">
    The company description was substantially rewritten.
  </Card>
</CardGroup>

***

<Card title="Track this signal with CUFinder" icon="rocket" href="https://dashboard.cufinder.io/auth/signup" horizontal>
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</Card>