> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# HQ Change

> The headquarters city or country changed.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `hq_change`
  </Card>

  <Card title="Category" icon="category">
    Location
  </Card>

  <Card title="Source" icon="world">
    Company Professional Network page (HQ fields).
  </Card>
</CardGroup>

The headquarters city or country changed.

## When it fires

<Card title="Trigger condition" icon="bolt">
  `hq_city` or `hq_country` changed between snapshots.
</Card>

## Magnitude

High, an HQ move is a major operational event.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

An HQ move is a major operational event. Relocating headquarters reflects growth (a bigger space), cost optimization (a cheaper region), or strategic repositioning (closer to talent or customers), all of which carry tooling and vendor implications.

## How to read it

<CardGroup cols={1}>
  <Card title="Major event">
    Companies don't move HQ lightly.
  </Card>

  <Card title="Growth or cost">
    Moves reflect either expansion or cost optimization.
  </Card>

  <Card title="Country vs city">
    A country-level move is escalated separately.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Notable operational change. Check whether the move is growth-driven or cost-driven.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="HQ Country Change" href="/buying-signals/signals/location/hq-country-change">
    The headquarters country specifically changed.
  </Card>

  <Card title="Location Added" href="/buying-signals/signals/location/location-added">
    A new office location appeared.
  </Card>

  <Card title="Office Consolidation" href="/buying-signals/signals/location/office-consolidation">
    Multiple office closures in a short window.
  </Card>
</CardGroup>

***

<Card title="Track this signal with CUFinder" icon="rocket" href="https://dashboard.cufinder.io/auth/signup" horizontal>
  Surface `hq_change` across millions of companies, enriched with verified emails, phones, and full firmographics. Start free, no credit card required.
</Card>