> ## Documentation Index
> Fetch the complete documentation index at: https://apidoc.cufinder.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Internal Promotion

> Someone was promoted to a more senior title at the same company.

<CardGroup cols={3}>
  <Card title="Signal key" icon="code">
    `internal_promotion`
  </Card>

  <Card title="Category" icon="category">
    People
  </Card>

  <Card title="Source" icon="world">
    Person Professional Network profile (title and company fields).
  </Card>
</CardGroup>

Someone was promoted to a more senior title at the same company.

## When it fires

<Card title="Trigger condition" icon="bolt">
  Same `current_company`, `current_title` changed, AND the new title contains a seniority keyword (senior, lead, principal, staff, head, director, vp, chief) the old title didn't.
</Card>

## Magnitude

Moderate to high depending on the new seniority level.

<Note>
  For the full bucket definitions used across percentage-based signals, see [Magnitude buckets](/buying-signals/concepts/magnitude-buckets).
</Note>

## Why it matters

Promotions often come with expanded authority and budget. A newly promoted leader frequently gets a mandate, a budget, and a desire to make their mark, prime conditions for evaluating new tools. A champion's promotion can also strengthen an existing deal.

## How to read it

<CardGroup cols={1}>
  <Card title="New authority">
    Promotions expand budget and decision power.
  </Card>

  <Card title="Mandate to act">
    New leaders want early wins and may buy to get them.
  </Card>

  <Card title="Champion boost">
    An existing champion's promotion strengthens your position.
  </Card>
</CardGroup>

## Outreach playbook

<Tip>
  Warm signal. If the promoted person is a known contact, re-engage with the new mandate.
</Tip>

## Related signals

<CardGroup cols={2}>
  <Card title="Lateral Title Change" href="/buying-signals/signals/people/lateral-title-change">
    Someone changed title at the same company without a seniority change.
  </Card>

  <Card title="VP Hire" href="/buying-signals/signals/people/vp-hire">
    A new VP-level leader joined the company.
  </Card>

  <Card title="C-Suite Hire" href="/buying-signals/signals/people/c-suite-hire">
    A new C-level executive joined the company.
  </Card>
</CardGroup>

***

<Card title="Track this signal with CUFinder" icon="rocket" href="https://dashboard.cufinder.io/auth/signup" horizontal>
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</Card>