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Signal key

acquired_signal

Category

Composite

Source

Composite of Parent Company Added with name or description change.
A company was acquired.

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When it fires

Trigger condition

parent_company_added AND (name_change OR description_change_major) within a 60-day window.

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Magnitude

Hyper, a confirmed acquisition.
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

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Why it matters

That combination is a near-certain acquisition. A new parent appearing alongside a name or description change is the structural fingerprint of an acquisition, far more reliable than any single signal, and it reshapes who controls budget and vendor decisions.

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How to read it

Confirmed M&A

The signal combination strongly confirms an acquisition.

Budget control shifts

The parent may centralize or release purchasing.

Stack consolidation

Acquirers often consolidate vendors post-deal.

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Outreach playbook

Top-tier. Determine whether the parent controls budget; expect stack consolidation.

Parent Company Added

A parent company was set where there was none.

Name Change

The company name string changed.

Description Change Major

The company description was substantially rewritten.

Merger Signal

Two companies merged under a common new parent.

Subsidiary Status Change

The company became or stopped being a subsidiary.

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