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Signal key

vp_hire

Category

People

Source

Person Professional Network profile (title), joined-company attribution.
A new VP-level leader joined the company.

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When it fires

Trigger condition

employee_joined AND the new title contains VP, Vice President, or Head of.

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Stored fields

This signal persists the following metadata you can read downstream:

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Magnitude

High, VPs typically own functional budgets.
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

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Why it matters

VP hires frequently own budget for their function. A new VP of a function often gets a budget and a mandate to build, making them an ideal buyer, especially when the function maps to your product. Feeds executive_team_buildout.

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How to use VP Hire Signal?

The scenario. You are the new-business director at a mid-size creative agency. Agencies rarely lose accounts to better work; they lose them to new marketing leadership with old agency relationships. Which means the same door revolves in your favor somewhere else. The goal. Be the first agency in the conversation whenever a company in your target verticals hires a new VP of Marketing. The signal fires. vp_hire fires for Hollowell Foods, a regional CPG brand you have admired and never cracked. The new VP of Marketing arrives from a much bigger brand with a reputation for bold campaigns. What it tells you. Incumbent agencies serve the strategy of the person who hired them. A new VP brings a new strategy, and agency reviews follow new marketing VPs the way audits follow new CFOs. The review will happen with or without you; the only question is who is on the list when it does. The play.
  1. Study the VP’s last three campaigns before you write a word. Your outreach should prove you did.
  2. Send a point of view, not a credentials deck: two specific ideas for Hollowell’s brand under its new leadership, one safe, one brave.
  3. Ask for twenty minutes, and position yourself for the review, not the pitch: even landing on the consideration list is the win at this stage.
  4. Track every VP-hire outreach in one pipeline view so you learn your real conversion window. For most agencies it is day 30 to day 100 of the VP’s tenure.
Automate it. A weekly People Signals API pull on vp_hire, filtered to your verticals, replaces the trade-press scanning your team half-does when things are slow. The payoff. The revolving door that costs agencies their oldest accounts becomes the system that wins your newest ones.

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How to read it

Functional budget

VPs own and deploy budget for their area.

Build mandate

New VPs are equipped to evaluate and buy tools.

Function match

meta.function tells you if it maps to your product.

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Outreach playbook

High-priority when the function matches. Reach out in their first quarter.

VP Departure

A VP-level leader left the company.

C-Suite Hire

A new C-level executive joined the company.

Sales Leader Hire

A new sales leader joined the company.

Engineering Leader Hire

A new engineering leader joined the company.

Executive Team Buildout

A company rapidly built out its leadership team.

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