Full signal index

CUFinder tracks 99 buying signals across 10 categories. Every signal below links to its full reference page.

Growth (14)

Signals that point to a company adding people, attention, and open roles, usually meaning budget is loosening up.

Signal	What it means
`employee_growth`	A company’s employee count increased by at least one between snapshots.
`employee_size_band_upgrade`	A company moved up a full Professional Network employee size band.
`headcount_recovery`	Employee growth returned after a recent decline.
`followers_growth`	The company’s Professional Network follower count increased.
`followers_spike`	Follower growth ran sharply above the company’s recent baseline.
`jobs_open_increase`	The number of open job postings increased.
`jobs_open_spike`	Open job postings jumped sharply above the recent baseline.
`first_job_in_function`	A company posted a role in a function it hadn’t hired for in 12 months.
`first_job_in_country`	A company posted its first role in a new country.
`first_job_in_city`	A company posted its first role in a new city.
`senior_hiring_increase`	The share of senior-level postings rose meaningfully.
`engineering_hiring_surge`	Engineering job postings doubled versus the prior crawl.
`sales_hiring_surge`	Sales job postings doubled versus the prior crawl.
`remote_jobs_share_change`	The share of remote or hybrid postings shifted significantly.

Decline (9)

Signals that flag contraction, cost-cutting, or instability, useful both for timing efficiency plays and for pausing accounts.

Signal	What it means
`employee_decrease`	A company’s employee count dropped by at least one.
`employee_size_band_downgrade`	A company fell down a Professional Network employee size band.
`layoff_signal`	Employee count dropped sharply in a single interval.
`mass_layoff_signal`	Employee count dropped severely in a single interval.
`hiring_freeze_signal`	Open roles collapsed while headcount stayed flat or fell.
`followers_decrease`	The company’s follower count dropped.
`followers_growth_decelerating`	Follower growth slowed sharply while still positive.
`jobs_open_decrease`	The number of open job postings fell.
`jobs_dropped_to_zero`	A company that had open roles now has none.

Identity (10)

Signals tracking how a company describes itself, name, tagline, and description, often hinting at rebrands, pivots, or M&A.

Signal	What it means
`name_change`	The company name string changed.
`name_change_drastic`	A name change with almost no overlap to the old name.
`dba_added`	The name now references a former name (dba/fka).
`tagline_change`	The company tagline text changed.
`tagline_added`	A previously empty tagline is now populated.
`tagline_removed`	A populated tagline was cleared out.
`description_change_minor`	The company description was lightly edited.
`description_change_major`	The company description was substantially rewritten.
`description_keyword_added`	A tracked strategic keyword appeared in the description.
`description_keyword_removed`	A tracked strategic keyword disappeared from the description.

Categorization (7)

Signals tracking how a company classifies its industry and specialties, revealing pivots and market expansion.

Signal	What it means
`industry_change`	The company’s primary industry classification changed.
`industry_added`	A new industry was added to the company’s list.
`industry_removed`	An industry was dropped from the company’s list.
`specialty_added`	A new specialty was added.
`specialty_removed`	A specialty was dropped from the list.
`specialties_count_increase`	The total number of specialties grew notably.
`specialties_count_decrease`	The total number of specialties shrank notably.

Location (7)

Signals tracking where a company operates, new offices, HQ moves, and country expansion.

Signal	What it means
`hq_change`	The headquarters city or country changed.
`hq_country_change`	The headquarters country specifically changed.
`location_added`	A new office location appeared.
`location_removed`	An office location disappeared.
`country_expansion`	A company opened its first location in a new country.
`multi_office_milestone`	The company’s office count crossed a milestone threshold.
`office_consolidation`	Multiple office closures in a short window.

Structure (13)

Signals tracking the legal and organizational shape of a company, parents, subsidiaries, and entity types.

Signal	What it means
`company_type_change`	The company’s entity type changed.
`nonprofit_to_for_profit`	The company changed between nonprofit and for-profit status.
`subsidiary_status_change`	The company became or stopped being a subsidiary.
`founded_year_added`	A previously missing founded year was populated.
`founded_year_change`	The founded year value changed.
`parent_company_change`	The parent company changed to a different one.
`parent_company_added`	A parent company was set where there was none.
`parent_company_removed`	A parent company relationship was cleared.
`subsidiary_added`	A new subsidiary appeared in the company’s list.
`subsidiary_removed`	A subsidiary was removed from the company’s list.
`showcase_page_added`	A new Professional Network showcase page was linked.
`showcase_page_removed`	A Professional Network showcase page was unlinked.
`affiliated_pages_count_change`	The net count of affiliated pages shifted notably.

Funding (3)

The gold standard of buying signals, fresh capital means fresh budget.

Signal	What it means
`funding_round_announced`	A new funding round was announced.
`last_funding_round_change`	The company’s funding stage advanced.
`total_funding_increase`	The company’s total funding raised increased.

Activity (7)

Signals tracking how engaged a company is on social channels, posting rhythm, engagement, and topic shifts.

Signal	What it means
`posting_activity_increase`	The company is posting noticeably more on social.
`posting_activity_decrease`	The company is posting noticeably less on social.
`page_dormant`	The company stopped posting for an extended period.
`page_reactivated`	The company resumed posting after a dormant stretch.
`avg_engagement_change`	Average post engagement shifted significantly.
`post_topic_shift`	The dominant topic of recent posts changed.
`crisis_response_signal`	A cluster of statement or apology-style posts in a short window.

People (17)

Person-page derived signals, often the earliest and richest buying signals since a single hire can reshape a purchasing strategy.

Signal	What it means
`employee_joined`	A person’s current company changed to this company.
`employee_departed`	A person left this company for another.
`internal_promotion`	Someone was promoted to a more senior title at the same company.
`lateral_title_change`	Someone changed title at the same company without a seniority change.
`c_suite_hire`	A new C-level executive joined the company.
`c_suite_departure`	A C-level executive left the company.
`founder_departure`	A founder left the company.
`vp_hire`	A new VP-level leader joined the company.
`vp_departure`	A VP-level leader left the company.
`first_role_hire`	A company made its first-ever hire for a role function.
`key_role_vacancy`	A senior role stayed unfilled for 60 days.
`leadership_churn_spike`	Multiple senior leaders departed in a short window.
`engineering_leader_hire`	A new engineering leader joined the company.
`sales_leader_hire`	A new sales leader joined the company.
`talent_outflow_to_competitor`	An employee left for a known competitor.
`talent_inflow_from_company`	A company hired multiple people from the same source company.
`notable_hire`	A high-profile or highly experienced person joined.

Composite (12)

High-confidence patterns that combine multiple individual signals into major company events.

Signal	What it means
`ipo_signal`	A company went from private to public.
`acquired_signal`	A company was acquired.
`merger_signal`	Two companies merged under a common new parent.
`pivot_signal`	A company fundamentally changed what it does.
`rebrand_signal`	A company executed a coordinated rebrand.
`expansion_signal`	A company is expanding into new markets while growing.
`decline_signal`	A company shows a clear distress pattern.
`restructuring_signal`	A company is undergoing major restructuring.
`executive_team_buildout`	A company rapidly built out its leadership team.
`pre_ipo_signal`	A company shows the early pattern of an IPO track.
`momentum_score`	A nightly composite score ranking a company’s upward trajectory.
`risk_score`	A nightly composite score ranking a company’s decline and risk.

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Company Signals

People Signals

Composite Signals

Full signal index

Growth (14)

Decline (9)

Identity (10)

Categorization (7)

Location (7)

Structure (13)

Funding (3)

Activity (7)

People (17)

Composite (12)

Start tracking these signals

​Growth (14)

​Decline (9)

​Identity (10)

​Categorization (7)

​Location (7)

​Structure (13)

​Funding (3)

​Activity (7)

​People (17)

​Composite (12)

Start tracking these signals

Growth (14)

Decline (9)

Identity (10)

Categorization (7)

Location (7)

Structure (13)

Funding (3)

Activity (7)

People (17)

Composite (12)