Full signal index

CUFinder tracks 99 buying signals across 10 categories. Every signal below links to its full reference page.

Growth (14)

Signals that point to a company adding people, attention, and open roles, usually meaning budget is loosening up.

Signal	What it means
`employee_growth`	A company’s employee count increased by at least one between snapshots.
`employee_size_band_upgrade`	A company moved up a full Professional Network employee size band.
`headcount_recovery`	Employee growth returned after a recent decline.
`followers_growth`	The company’s Professional Network follower count increased.
`followers_spike`	Follower growth ran sharply above the company’s recent baseline.
`jobs_open_increase`	The number of open job postings increased.
`jobs_open_spike`	Open job postings jumped sharply above the recent baseline.
`first_job_in_function`	A company posted a role in a function it hadn’t hired for in 12 months.
`first_job_in_country`	A company posted its first role in a new country.
`first_job_in_city`	A company posted its first role in a new city.
`senior_hiring_increase`	The share of senior-level postings rose meaningfully.
`engineering_hiring_surge`	Engineering job postings doubled versus the prior crawl.
`sales_hiring_surge`	Sales job postings doubled versus the prior crawl.
`remote_jobs_share_change`	The share of remote or hybrid postings shifted significantly.

Decline (9)

Signals that flag contraction, cost-cutting, or instability, useful both for timing efficiency plays and for pausing accounts.

Signal	What it means
`employee_decrease`	A company’s employee count dropped by at least one.
`employee_size_band_downgrade`	A company fell down a Professional Network employee size band.
`layoff_signal`	Employee count dropped sharply in a single interval.
`mass_layoff_signal`	Employee count dropped severely in a single interval.
`hiring_freeze_signal`	Open roles collapsed while headcount stayed flat or fell.
`followers_decrease`	The company’s follower count dropped.
`followers_growth_decelerating`	Follower growth slowed sharply while still positive.
`jobs_open_decrease`	The number of open job postings fell.
`jobs_dropped_to_zero`	A company that had open roles now has none.

Identity (10)

Signals tracking how a company describes itself, name, tagline, and description, often hinting at rebrands, pivots, or M&A.

Signal	What it means
`name_change`	The company name string changed.
`name_change_drastic`	A name change with almost no overlap to the old name.
`dba_added`	The name now references a former name (dba/fka).
`tagline_change`	The company tagline text changed.
`tagline_added`	A previously empty tagline is now populated.
`tagline_removed`	A populated tagline was cleared out.
`description_change_minor`	The company description was lightly edited.
`description_change_major`	The company description was substantially rewritten.
`description_keyword_added`	A tracked strategic keyword appeared in the description.
`description_keyword_removed`	A tracked strategic keyword disappeared from the description.

Categorization (7)

Signals tracking how a company classifies its industry and specialties, revealing pivots and market expansion.

Signal	What it means
`industry_change`	The company’s primary industry classification changed.
`industry_added`	A new industry was added to the company’s list.
`industry_removed`	An industry was dropped from the company’s list.
`specialty_added`	A new specialty was added.
`specialty_removed`	A specialty was dropped from the list.
`specialties_count_increase`	The total number of specialties grew notably.
`specialties_count_decrease`	The total number of specialties shrank notably.

Location (7)

Signals tracking where a company operates, new offices, HQ moves, and country expansion.

Signal	What it means
`hq_change`	The headquarters city or country changed.
`hq_country_change`	The headquarters country specifically changed.
`location_added`	A new office location appeared.
`location_removed`	An office location disappeared.
`country_expansion`	A company opened its first location in a new country.
`multi_office_milestone`	The company’s office count crossed a milestone threshold.
`office_consolidation`	Multiple office closures in a short window.

Structure (13)

Signals tracking the legal and organizational shape of a company, parents, subsidiaries, and entity types.

Signal	What it means
`company_type_change`	The company’s entity type changed.
`nonprofit_to_for_profit`	The company changed between nonprofit and for-profit status.
`subsidiary_status_change`	The company became or stopped being a subsidiary.
`founded_year_added`	A previously missing founded year was populated.
`founded_year_change`	The founded year value changed.
`parent_company_change`	The parent company changed to a different one.
`parent_company_added`	A parent company was set where there was none.
`parent_company_removed`	A parent company relationship was cleared.
`subsidiary_added`	A new subsidiary appeared in the company’s list.
`subsidiary_removed`	A subsidiary was removed from the company’s list.
`showcase_page_added`	A new Professional Network showcase page was linked.
`showcase_page_removed`	A Professional Network showcase page was unlinked.
`affiliated_pages_count_change`	The net count of affiliated pages shifted notably.

Funding (3)

The gold standard of buying signals, fresh capital means fresh budget.

Signal	What it means
`funding_round_announced`	A new funding round was announced.
`last_funding_round_change`	The company’s funding stage advanced.
`total_funding_increase`	The company’s total funding raised increased.

Activity (7)

Signals tracking how engaged a company is on social channels, posting rhythm, engagement, and topic shifts.

Signal	What it means
`posting_activity_increase`	The company is posting noticeably more on social.
`posting_activity_decrease`	The company is posting noticeably less on social.
`page_dormant`	The company stopped posting for an extended period.
`page_reactivated`	The company resumed posting after a dormant stretch.
`avg_engagement_change`	Average post engagement shifted significantly.
`post_topic_shift`	The dominant topic of recent posts changed.
`crisis_response_signal`	A cluster of statement or apology-style posts in a short window.

People (17)

Person-page derived signals, often the earliest and richest buying signals since a single hire can reshape a purchasing strategy.

Signal	What it means
`employee_joined`	A person’s current company changed to this company.
`employee_departed`	A person left this company for another.
`internal_promotion`	Someone was promoted to a more senior title at the same company.
`lateral_title_change`	Someone changed title at the same company without a seniority change.
`c_suite_hire`	A new C-level executive joined the company.
`c_suite_departure`	A C-level executive left the company.
`founder_departure`	A founder left the company.
`vp_hire`	A new VP-level leader joined the company.
`vp_departure`	A VP-level leader left the company.
`first_role_hire`	A company made its first-ever hire for a role function.
`key_role_vacancy`	A senior role stayed unfilled for 60 days.
`leadership_churn_spike`	Multiple senior leaders departed in a short window.
`engineering_leader_hire`	A new engineering leader joined the company.
`sales_leader_hire`	A new sales leader joined the company.
`talent_outflow_to_competitor`	An employee left for a known competitor.
`talent_inflow_from_company`	A company hired multiple people from the same source company.
`notable_hire`	A high-profile or highly experienced person joined.

Composite (12)

High-confidence patterns that combine multiple individual signals into major company events.

Signal	What it means
`ipo_signal`	A company went from private to public.
`acquired_signal`	A company was acquired.
`merger_signal`	Two companies merged under a common new parent.
`pivot_signal`	A company fundamentally changed what it does.
`rebrand_signal`	A company executed a coordinated rebrand.
`expansion_signal`	A company is expanding into new markets while growing.
`decline_signal`	A company shows a clear distress pattern.
`restructuring_signal`	A company is undergoing major restructuring.
`executive_team_buildout`	A company rapidly built out its leadership team.
`pre_ipo_signal`	A company shows the early pattern of an IPO track.
`momentum_score`	A nightly composite score ranking a company’s upward trajectory.
`risk_score`	A nightly composite score ranking a company’s decline and risk.

​Growth (14)

​Decline (9)

​Identity (10)

​Categorization (7)

​Location (7)

​Structure (13)

​Funding (3)

​Activity (7)

​People (17)

​Composite (12)

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