Skip to main content
Company signals are derived from a company’s public Professional Network page. They track what’s happening to the organization as a whole, how fast it’s growing or shrinking, how it describes and classifies itself, where it operates, how it’s structured, what it has raised, and how actively it shows up online. There are 70 company signals across 8 categories. Each category has its own overview page and a detailed page per signal.

​
The eight categories

Growth (14)

Headcount, followers, and open roles climbing, usually budget loosening up.

Decline (9)

Contraction, cost-cutting, and instability, for timing efficiency plays or pausing accounts.

Identity (10)

Name, tagline, and description changes that hint at rebrands, pivots, or M&A.

Categorization (7)

Industry and specialty changes that reveal pivots and market expansion.

Location (7)

New offices, HQ moves, and country expansion.

Structure (13)

Parents, subsidiaries, and entity-type changes tied to M&A and restructuring.

Funding (3)

Fresh capital, the clearest budget signal there is.

Activity (7)

Posting rhythm, engagement, and topic shifts that track momentum.

​
How to use company signals

Growth and funding signals tell you where budget is opening up. Decline signals tell you where to pause, or where to reposition around efficiency. Identity, categorization, and structure signals tell you when a company has fundamentally changed and needs re-qualifying. Pair any of them with magnitude and timeframe to prioritize.

Start with growth signals

The most common starting point for finding in-market accounts.