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Signal key

internal_promotion

Category

People

Source

Person Professional Network profile (title and company fields).
Someone was promoted to a more senior title at the same company.

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When it fires

Trigger condition

Same current_company, current_title changed, AND the new title contains a seniority keyword (senior, lead, principal, staff, head, director, vp, chief) the old title didn’t.

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Magnitude

Moderate to high depending on the new seniority level.
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

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Why it matters

Promotions often come with expanded authority and budget. A newly promoted leader frequently gets a mandate, a budget, and a desire to make their mark, prime conditions for evaluating new tools. A champion’s promotion can also strengthen an existing deal.

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How to read it

New authority

Promotions expand budget and decision power.

Mandate to act

New leaders want early wins and may buy to get them.

Champion boost

An existing champion’s promotion strengthens your position.

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Outreach playbook

Warm signal. If the promoted person is a known contact, re-engage with the new mandate.

Lateral Title Change

Someone changed title at the same company without a seniority change.

VP Hire

A new VP-level leader joined the company.

C-Suite Hire

A new C-level executive joined the company.

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