Signal key
risk_scoreCategory
Composite
Source
Composite rollup of all negative signals, recomputed nightly.
When it fires
Trigger condition
Mirror of
momentum_score computed over decline signals and negative people signals (departures, churn).Stored fields
This signal persists the following metadata you can read downstream:| Field | Description |
|---|---|
to_value | The computed risk score for that day. |
Magnitude
Continuous score rather than a bucketed event.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
Together, the two scores let you sort accounts by opportunity and by risk in a single view. risk_score is the inverse of momentum, it rolls decline and negative people signals into one number so you can spot at-risk accounts and protect existing customers before churn hits.How to read it
Single risk view
One number summarizes all decline signals.
Churn early warning
Rising risk on a customer flags retention work.
Pair with momentum
Together they give a full opportunity-and-risk picture.
Outreach playbook
Related signals
Momentum Score
A nightly composite score ranking a company’s upward trajectory.
Decline Signal
A company shows a clear distress pattern.
Restructuring Signal
A company is undergoing major restructuring.
Leadership Churn Spike
Multiple senior leaders departed in a short window.
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