Signal key
employee_joinedCategory
People
Source
Person Professional Network profile (current company field).
When it fires
Trigger condition
A person’s
current_company changed to this company. Attributed to the joining company.Magnitude
Bucketed on role seniority and volume; individual joins are low, waves are higher. Buckets are assigned from the percentage change between snapshots:Why it matters
New hires bring new needs and new perspectives. Every join is a potential new user, champion, or budget owner, and joins are the foundation for the high-value people composites like c_suite_hire, vp_hire, and talent_inflow_from_company.How to use Employee Joined Signal?
The scenario. You lead growth at a contract-management SaaS. Your happiest users are legal-ops people, and you have noticed something about them: when they change jobs, they bring their tools along. You have never systematically acted on it. The goal. Build a champion-tracking motion: every time a power user from a customer account surfaces at a new company, treat that company as a warm lead the same week. The signal fires.employee_joined fires: a legal-ops manager who ran your product for three years at Saffron Grid has just joined Birchmoor Health, a 1,200-person hospital group that has never been in your pipeline.
What it tells you. Somewhere inside a brand-new account, there is now a person who already knows your product, likes it, and has credibility to recommend it. That is worth more than fifty cold emails.
The play.
- Check the new company against your ICP. Birchmoor fits: right size, right compliance burden.
- Reach out to your former user first, not the buyer. Congratulate them, no pitch:
Saw you landed at Birchmoor, congrats. If contract review over there still lives in shared drives, happy to give your new team the same setup you had at Saffron Grid.
- Let them open the door internally. A warm internal referral converts at a different order of magnitude than outbound.
- Log the account with a “champion moved” source tag so you can measure this motion against your other channels.
How to read it
New champions
Every hire is a potential user or internal advocate.
Composite fuel
Underpins c_suite_hire, vp_hire, and notable_hire.
Volume matters
Waves of joins signal scaling; single joins are routine.
Outreach playbook
Related signals
C-Suite Hire
A new C-level executive joined the company.
VP Hire
A new VP-level leader joined the company.
Notable Hire
A high-profile or highly experienced person joined.
Talent Inflow from Company
A company hired multiple people from the same source company.
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