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Signal key

merger_signal

Category

Composite

Source

Composite across two companies’ parent relationships.
Two companies merged under a common new parent.

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When it fires

Trigger condition

Two distinct companies acquire the same new parent_id within 60 days of each other. Emits once on the second company.

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Stored fields

This signal persists the following metadata you can read downstream:
FieldDescription
meta.merged_withReferences both merging companies.

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Magnitude

Hyper, mergers are major consolidation events.
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

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Why it matters

Mergers create massive consolidation and re-evaluation of vendors. When two companies come under one new parent, overlapping tools get cut and surviving vendors get scrutinized, a high-stakes moment for both incumbents and challengers.

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How to read it

Consolidation

Mergers eliminate redundant tools and vendors.

Vendor scrutiny

Surviving systems face re-evaluation.

Both sides

meta.merged_with references both companies.

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Outreach playbook

High-stakes. Position as the consolidation winner; map both entities’ stacks.

Acquired Signal

A company was acquired.

Parent Company Added

A parent company was set where there was none.

Name Change Drastic

A name change with almost no overlap to the old name.

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