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People signals are derived from individual employee profiles rather than the company page. They are often the earliest and richest buying signals, a single executive hire can reshape an entire purchasing strategy months before it shows up in headcount or funding data. There are 17 people signals. Every signal is attributed to the right company automatically: a join is attributed to the company the person moved to, a departure to the company they left.

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Why people signals matter

Earliest indicator

A new CRO or VP of Engineering signals a coming stack overhaul before any budget moves.

New buying centers

A first-ever hire in a function creates a brand-new budget owner with no incumbent vendor.

Committee changes

Departures and churn reshape who you need to win over.

Follow the people

A champion who moves companies is a warm lead at their new employer.

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Every people signal

Track executive moves with CUFinder

Surface hires, departures, and promotions across millions of profiles, with verified contact data attached. Start free.