Why people signals matter
Earliest indicator
A new CRO or VP of Engineering signals a coming stack overhaul before any budget moves.
New buying centers
A first-ever hire in a function creates a brand-new budget owner with no incumbent vendor.
Committee changes
Departures and churn reshape who you need to win over.
Follow the people
A champion who moves companies is a warm lead at their new employer.
Every people signal
| Signal | What it means |
|---|---|
employee_joined | A person’s current company changed to this company. |
employee_departed | A person left this company for another. |
internal_promotion | Someone was promoted to a more senior title at the same company. |
lateral_title_change | Someone changed title at the same company without a seniority change. |
c_suite_hire | A new C-level executive joined the company. |
c_suite_departure | A C-level executive left the company. |
founder_departure | A founder left the company. |
vp_hire | A new VP-level leader joined the company. |
vp_departure | A VP-level leader left the company. |
first_role_hire | A company made its first-ever hire for a role function. |
key_role_vacancy | A senior role stayed unfilled for 60 days. |
leadership_churn_spike | Multiple senior leaders departed in a short window. |
engineering_leader_hire | A new engineering leader joined the company. |
sales_leader_hire | A new sales leader joined the company. |
talent_outflow_to_competitor | An employee left for a known competitor. |
talent_inflow_from_company | A company hired multiple people from the same source company. |
notable_hire | A high-profile or highly experienced person joined. |
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