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Signal key

decline_signal

Category

Composite

Source

Composite of headcount, hiring, and activity signals.
A company shows a clear distress pattern.

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When it fires

Trigger condition

employee_decrease AND jobs_dropped_to_zero AND page_dormant within 90 days.

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Magnitude

High, a clear distress pattern.
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

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Why it matters

A clear distress pattern to flag. Shrinking headcount, zero open roles, and a silent page together paint an unambiguous picture of contraction, a strong signal to pause expansion outreach or, for efficiency tools, to reframe around survival and cost.

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How to read it

Distress

Three aligned decline signals confirm real contraction.

Pause expansion

Net-new spend is unlikely in this state.

Efficiency angle

Cost-cutting tools may still find a fit.

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Outreach playbook

Strong caution. Pause expansion pitches; consider cost-reduction positioning.

Employee Decrease

A company’s employee count dropped by at least one.

Jobs Dropped to Zero

A company that had open roles now has none.

Page Dormant

The company stopped posting for an extended period.

Risk Score

A nightly composite score ranking a company’s decline and risk.

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