Signal key
crisis_response_signalCategory
Activity
Source
Company Professional Network page (post content), keyword analysis.
When it fires
Trigger condition
≥ 3 posts in 7 days containing statement, apology, or press-release language (statement, response, ‘we want to address’, regarding, incident, transparency).
Magnitude
High, crisis clustering is a distinct, urgent pattern.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
A crisis cluster tells you to handle the account with care, and timing. When a company posts three or more statement-style messages in a week, it’s managing a public situation, a breach, a controversy, an incident. This shapes both whether and how to reach out.How to read it
Active crisis
Clustered statements mean the company is managing a situation.
Handle with care
Outreach timing and tone matter enormously here.
Possible opportunity
Security or comms tools may be acutely relevant.
Outreach playbook
Related signals
Posting Activity Increase
The company is posting noticeably more on social.
Followers Decrease
The company’s follower count dropped.
Track this signal with CUFinder
Surface
crisis_response_signal across millions of companies, enriched with verified emails, phones, and full firmographics. Start free, no credit card required.