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Signal key

parent_company_added

Category

Structure

Source

Company Professional Network page (parent relationship).
A parent company was set where there was none.

When it fires

Trigger condition

parent_id was null and is now populated. Strong acquisition signal.

Stored fields

This signal persists the following metadata you can read downstream:
FieldDescription
meta.new_parent_idThe new parent company’s identifier.

Magnitude

High, one of the clearest acquisition markers.
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

Why it matters

This is a strong acquisition signal. A company gaining a parent for the first time has almost certainly been acquired, the new parent is stored so you can map the relationship. It’s a core input to acquired_signal.

How to read it

Acquisition

Gaining a parent for the first time means being acquired.

Map the parent

meta.new_parent_id lets you understand the new owner.

Composite input

Core component of acquired_signal.

Outreach playbook

Strong acquisition signal. Map the parent; the deal may release or freeze budget.

Parent Company Change

The parent company changed to a different one.

Parent Company Removed

A parent company relationship was cleared.

Subsidiary Status Change

The company became or stopped being a subsidiary.

Acquired Signal

A company was acquired.

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