Signal key
nonprofit_to_for_profitCategory
Structure
Source
Company Professional Network page (company type field).
When it fires
Trigger condition
company_type changes between Nonprofit and any for-profit category (either direction).Stored fields
This signal persists the following metadata you can read downstream:| Field | Description |
|---|---|
meta.direction | The direction of the change (toward or away from nonprofit). |
Magnitude
High, a fundamental model change.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
A model change like this reshapes the entire buying dynamic. Switching between nonprofit and for-profit changes funding sources, budget structures, procurement rules, and decision-making, requiring a completely different sales approach.How to read it
Model change
The entire economic model of the org shifts.
Procurement reset
Buying processes and approvals change fundamentally.
Read the direction
meta.direction tells you which way it went.
Outreach playbook
Related signals
Company Type Change
The company’s entity type changed.
Subsidiary Status Change
The company became or stopped being a subsidiary.
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