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Signal key

employee_growth

Category

Growth

Source

Company Professional Network page (employee count field).
A company’s employee count increased by at least one between snapshots.

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When it fires

Trigger condition

employee_count increases by ≥ 1 between two consecutive snapshots.

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Magnitude

Bucketed on the percentage change in employee_count. A single hire at a 10-person company (10%) buckets far higher than one hire at a 5,000-person company. Buckets are assigned from the percentage change between snapshots:

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Why it matters

It’s the most basic growth marker. On its own it’s gentle, but it’s the foundation many composite signals (expansion_signal, headcount_recovery) build on. Sustained employee_growth over several crawls is a reliable proxy for a company in build mode with loosening budget.

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How to read it

Build phase

Repeated firing across crawls signals a company actively scaling teams.

Noise at scale

For large enterprises, a +1 change is statistically meaningless. Filter by magnitude bucket.

Composite fuel

Feeds expansion_signal and headcount_recovery, so even low-magnitude events have downstream value.

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Outreach playbook

Don’t alert on this alone. Use it as a filter: surface accounts with employee_growth in 3+ of the last 4 crawls, then enrich for fit.

Employee Size Band Upgrade

A company moved up a full Professional Network employee size band.

Headcount Recovery

Employee growth returned after a recent decline.

Jobs Open Increase

The number of open job postings increased.

Expansion Signal

A company is expanding into new markets while growing.

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