Signal key
followers_growthCategory
Growth
Source
Company Professional Network page (followers field).
When it fires
Trigger condition
followers count increases between snapshots.Magnitude
Bucketed on the follower percentage change. Most steady growth is low magnitude; spikes are split into a dedicated signal. Buckets are assigned from the percentage change between snapshots:| Bucket | Condition |
|---|---|
low | 1% ≤ |delta_pct| < 5% |
moderate | 5% ≤ |delta_pct| < 15% |
high | 15% ≤ |delta_pct| < 30% |
hyper | |delta_pct| ≥ 30% |
Why it matters
Rising follower counts signal market attention and brand momentum. On its own it’s a soft signal, but it corroborates harder events, a funding announcement or product launch usually shows up as a follower bump too.How to read it
Attention proxy
Follower growth tracks brand awareness and content reach.
Corroboration
Best used to confirm other signals rather than as a primary trigger.
Slow burn
Steady, low-magnitude growth is normal and rarely actionable by itself.
Outreach playbook
Related signals
Followers Spike
Follower growth ran sharply above the company’s recent baseline.
Posting Activity Increase
The company is posting noticeably more on social.
Avg Engagement Change
Average post engagement shifted significantly.
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