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Signal key

followers_spike

Category

Growth

Source

Company Professional Network page, evaluated against a 6-crawl rolling baseline.
Follower growth ran sharply above the company’s recent baseline.

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When it fires

Trigger condition

Current-crawl follower growth rate ≥ 3× the rolling average of the previous 6 crawls.

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Magnitude

By definition a high or hyper event, the 3× threshold filters out ordinary growth.
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

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Why it matters

A spike usually means a launch, a viral moment, or a funding announcement worth investigating. It’s the sharp, anomalous version of followers_growth, and it’s far more actionable because it marks a specific moment in time rather than a trend.

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How to use Followers Spike Signal?

The setup. You run client development at a PR and communications agency. The hardest retainers to win are with brands that just had their moment: something went viral, coverage poured in, and for about two weeks the company has more attention than it knows how to use. By the time you hear about the moment on the news, their inbox is already full of agencies. What you want. To detect the viral moment from the data, not the press, and be in the conversation on day one instead of day ten. The signal fires. followers_spike fires for Marloe Hotels, a boutique hospitality group. Their follower growth is running far above their baseline, the signature of a single post or story catching fire. A quick look confirms it: a guest’s video about their staff went everywhere over the weekend. Reading it. A spike is a moment in time, and moments decay. The brand now faces a problem it has never had: attention it did not plan for and cannot keep without help. Founders in this window are unusually receptive, because they can feel the moment slipping while they answer interview requests one by one. Your move.
  1. Move within 48 hours; this is the fastest-decaying signal in the catalog.
  2. Lead with the thing they are losing:
That video bought you about two weeks of attention most brands pay years for. Here are three ways to turn it into bookings before it fades, whether or not you work with us.
  1. Offer a one-week sprint, not an annual retainer, match the offer to the shape of the moment, then convert the sprint later.
  2. Watch the reactions data for who amplified them; that list is raw material for the campaign you are about to propose.
Put it on autopilot. A daily check of the Company Signals API on followers_spike in your verticals is your newsroom, surfacing the moment hours after it starts instead of days after it peaks. Why it lands. Every brand believes their viral moment should have become more than it did. You are selling the “more”, while it is still possible.

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How to read it

Event marker

Spikes pinpoint a date, find the announcement that drove it.

Launch or raise

Most spikes trace back to a product launch, funding news, or major PR.

Time-sensitive

The attention window is short, reach out while the company is still in the spotlight.

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Outreach playbook

Alert immediately. Check recent posts and news to identify the trigger, then reference it in outreach.

Followers Growth

The company’s Professional Network follower count increased.

Funding Round Announced

A new funding round was announced.

Post Topic Shift

The dominant topic of recent posts changed.

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