Signal key
employee_decreaseCategory
Decline
Source
Company Professional Network page (employee count field).
When it fires
Trigger condition
employee_count decreases by ≥ 1 between snapshots.Magnitude
Bucketed on percentage change inemployee_count.
Buckets are assigned from the percentage change between snapshots:
Why it matters
Mild on its own, but it feeds the heavier decline patterns (layoff_signal, decline_signal, restructuring_signal). A single departure is normal churn; sustained decreases across crawls indicate genuine contraction.How to read it
Normal vs trend
One drop is churn; repeated drops are contraction.
Composite fuel
Feeds layoff_signal, decline_signal, and restructuring_signal.
Not always bad
Contracting companies sometimes buy efficiency tools, read the context.
Outreach playbook
Related signals
Layoff Signal
Employee count dropped sharply in a single interval.
Employee Size Band Downgrade
A company fell down a Professional Network employee size band.
Decline Signal
A company shows a clear distress pattern.
Restructuring Signal
A company is undergoing major restructuring.
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