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Signal key

followers_decrease

Category

Decline

Source

Company Professional Network page (followers field).
The company’s follower count dropped.

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When it fires

Trigger condition

followers count decreases between snapshots.

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Magnitude

Usually low. Emitted with extra scrutiny.
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

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Why it matters

It’s rare, so we emit it with extra scrutiny since it’s often a Professional Network-side correction rather than a real decline. Genuine follower loss can reflect reputational issues, but data corrections are the more common cause, so treat this as low-confidence.

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How to read it

Often a correction

Professional Network periodically purges bot followers, causing artificial drops.

Low confidence

Don’t act on this alone, corroborate with other decline signals.

Reputation watch

Real, sustained loss can hint at a PR problem.

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Outreach playbook

Rarely actionable. Investigate only if paired with crisis_response_signal.

Followers Growth Decelerating

Follower growth slowed sharply while still positive.

Crisis Response Signal

A cluster of statement or apology-style posts in a short window.

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