Signal key
followers_growth_deceleratingCategory
Decline
Source
Company Professional Network page, evaluated against a 6-crawl rolling baseline.
When it fires
Trigger condition
Follower growth rate in the current crawl < 50% of the rolling average of the previous 6 crawls, AND that average was positive.
Magnitude
Low to moderate, this is a momentum signal, not an absolute decline.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
Momentum is cooling even if the absolute number still climbs. Deceleration is an early, subtle indicator that brand attention is fading, useful as a leading indicator before harder decline signals appear.How to read it
Cooling momentum
Still growing, but slower, an early softening signal.
Leading indicator
Can precede broader decline before headcount moves.
Subtle
Low intensity; use as context, not a primary trigger.
Outreach playbook
Related signals
Followers Decrease
The company’s follower count dropped.
Followers Growth
The company’s Professional Network follower count increased.
Posting Activity Decrease
The company is posting noticeably less on social.
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