Signal key
industry_addedCategory
Categorization
Source
Company Professional Network page (industries array).
When it fires
Trigger condition
A new entry appears in the
industries array.Stored fields
This signal persists the following metadata you can read downstream:| Field | Description |
|---|---|
meta.industry | The industry that was added. |
Magnitude
Moderate.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
Adding an industry means broadening reach. Unlike a primary industry change, adding a secondary industry signals expansion into an adjacent market while keeping the core, growth through diversification.How to read it
Diversification
The company is entering an adjacent market.
Expansion mode
Adding industries reflects a broadening strategy.
New buyers
A new industry footprint may mean new tooling needs.
Outreach playbook
Related signals
Industry Change
The company’s primary industry classification changed.
Industry Removed
An industry was dropped from the company’s list.
Specialty Added
A new specialty was added.
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