Signal key
industry_changeCategory
Categorization
Source
Company Professional Network page (primary industry field).
When it fires
Trigger condition
industry_primary value changes between snapshots.Magnitude
High, reclassifying the core industry is significant.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
A company reclassifying itself is rethinking its core market. Primary industry is fundamental, when it changes, the company has genuinely shifted what business it’s in, a strong pivot indicator that feeds pivot_signal.How to read it
Core shift
Primary industry is foundational; a change is a real pivot.
New market
The company now competes and buys in a different space.
Composite input
Part of pivot_signal.
Outreach playbook
Related signals
Industry Added
A new industry was added to the company’s list.
Industry Removed
An industry was dropped from the company’s list.
Pivot Signal
A company fundamentally changed what it does.
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