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Signal key

industry_change

Category

Categorization

Source

Company Professional Network page (primary industry field).
The company’s primary industry classification changed.

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When it fires

Trigger condition

industry_primary value changes between snapshots.

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Magnitude

High, reclassifying the core industry is significant.
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

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Why it matters

A company reclassifying itself is rethinking its core market. Primary industry is fundamental, when it changes, the company has genuinely shifted what business it’s in, a strong pivot indicator that feeds pivot_signal.

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How to use Industry Change Signal?

The scenario. You are a commercial-lines insurance broker. Your book runs on renewals, and renewals run on a quiet assumption: that each client is still the business you originally underwrote. Except businesses drift. The machine shop starts doing design consulting; the distributor starts manufacturing. And coverage written for the old business does not reliably pay claims for the new one. The goal. Catch client and prospect industry drift when it happens, because a reclassified company is either an underinsured client to protect or a mid-transition prospect nobody else is calling correctly. The signal fires. industry_change fires for Barnaby Works, a longtime client: their primary industry classification has moved from metal fabrication to engineering services. Nobody called you about it. They never do. What it tells you. An industry reclassification means the center of gravity of the business moved. For a client, that means exposures their current policy never contemplated, professional liability for a company insured as a fabricator, for instance. For a prospect, it means their incumbent broker is probably still renewing them on autopilot, against a risk profile that no longer exists. The play.
  1. For clients: book a coverage review framed as a service touch, not a sale. Walk through what the business actually does now versus what the policy says.
  2. Document the gap in writing; if a claim ever lands in it, that letter is the difference between a difficult call and a lawsuit.
  3. For prospects: lead with the reclassification itself, “your business changed categories; has your coverage?”, which beats any generic quote-me pitch.
  4. Re-check limits and class codes at every fire of this signal, premium adjustments from reclassification cut both ways, and finding savings builds as much trust as finding gaps.
Automate it. Run your whole book plus prospect list through the Company Signals API on industry_change quarterly, and let hits generate review tasks automatically. Why it lands. Every broker promises annual reviews. You are the one whose reviews are triggered by the client’s actual life, not the calendar.

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How to read it

Core shift

Primary industry is foundational; a change is a real pivot.

New market

The company now competes and buys in a different space.

Composite input

Part of pivot_signal.

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Outreach playbook

Strong pivot indicator. Re-qualify the account against the new industry.

Industry Added

A new industry was added to the company’s list.

Industry Removed

An industry was dropped from the company’s list.

Pivot Signal

A company fundamentally changed what it does.

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