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Signal key

specialty_added

Category

Categorization

Source

Company Professional Network page (specialties array).
A new specialty was added.

When it fires

Trigger condition

A new entry appears in specialties.

Stored fields

This signal persists the following metadata you can read downstream:
FieldDescription
meta.specialtyThe specialty that was added.

Magnitude

Low to moderate (individual specialty).
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

Why it matters

New specialties point to expanding capabilities. A company adding a specialty is advertising a new competency or service line, useful for spotting product expansion early. Feeds pivot_signal.

How to read it

New capability

An added specialty advertises a new competency.

Service expansion

Often precedes a new product or offering launch.

Composite input

Part of pivot_signal.

Outreach playbook

Spot capability expansion. Check meta.specialty for relevance to your offering.

Specialty Removed

A specialty was dropped from the list.

Specialties Count Increase

The total number of specialties grew notably.

Industry Added

A new industry was added to the company’s list.

Pivot Signal

A company fundamentally changed what it does.

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