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Signals tracking how a company classifies its industry and specialties, revealing pivots and market expansion. The categorization category contains 7 signals. Each links to a full reference page with the exact trigger condition, stored fields, magnitude, and an outreach playbook.

Industry Change

The company’s primary industry classification changed.

Industry Added

A new industry was added to the company’s list.

Industry Removed

An industry was dropped from the company’s list.

Specialty Added

A new specialty was added.

Specialty Removed

A specialty was dropped from the list.

Specialties Count Increase

The total number of specialties grew notably.

Specialties Count Decrease

The total number of specialties shrank notably.