Signal key
description_change_majorCategory
Identity
Source
Company Professional Network page (description field), similarity analysis.
When it fires
Trigger condition
description Levenshtein-normalized similarity < 0.7.Magnitude
High, a major rewrite reflects strategic change.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
A major rewrite of how a company explains itself is a strong strategic signal. Companies rewrite their core description when they pivot, expand into new markets, or reposition after a funding round, all high-value timing events. It feeds pivot_signal, rebrand_signal, and acquired_signal.How to read it
Strategic rewrite
Sub-0.7 similarity means the core story changed.
Pivot or reposition
Often accompanies a genuine business shift.
Composite input
Feeds pivot_signal, rebrand_signal, and acquired_signal.
Outreach playbook
Related signals
Description Change Minor
The company description was lightly edited.
Pivot Signal
A company fundamentally changed what it does.
Rebrand Signal
A company executed a coordinated rebrand.
Acquired Signal
A company was acquired.
Track this signal with CUFinder
Surface
description_change_major across millions of companies, enriched with verified emails, phones, and full firmographics. Start free, no credit card required.