Signal key
name_change_drasticCategory
Identity
Source
Company Professional Network page, similarity analysis on name word sets.
When it fires
Trigger condition
name_change fires AND Jaccard similarity on word sets < 0.3.Stored fields
This signal persists the following metadata you can read downstream:| Field | Description |
|---|---|
from_value | The previous company name. |
to_value | The new company name. |
Magnitude
Hyper, near-total name change is the strongest identity event.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
A near-total name change usually means a full rebrand or an M&A event rather than a cosmetic tweak. When the old and new names share almost no words, the company has fundamentally redefined itself, a top-priority investigation trigger.How to read it
Full transformation
Sub-0.3 similarity means a wholesale identity change.
M&A likely
Drastic changes frequently accompany acquisitions or mergers.
High priority
Escalate above ordinary name changes.
Outreach playbook
Related signals
Name Change
The company name string changed.
Rebrand Signal
A company executed a coordinated rebrand.
Acquired Signal
A company was acquired.
Merger Signal
Two companies merged under a common new parent.
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