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Signal key

description_keyword_added

Category

Identity

Source

Company Professional Network page (description field), keyword tracking.
A tracked strategic keyword appeared in the description.

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When it fires

Trigger condition

A tracked keyword (AI, agentic, platform, enterprise, SaaS, LLM, acquired, merger, Series A/B/C, and more) appears in the current description but not the previous one.

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Stored fields

This signal persists the following metadata you can read downstream:

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Magnitude

Moderate to high depending on the keyword.
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

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Why it matters

The added keyword tells you exactly what shifted. A company adding ‘AI’ or ‘agentic’ is staking a claim in a new category; adding ‘enterprise’ signals a move upmarket; adding ‘Series B’ confirms a raise. The stored keyword makes this signal precisely actionable.

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How to use Description Keyword Added Signal?

Where you sit. You run GTM at a GPU-cloud provider. Your buyers are companies standing up real AI workloads, and your timing problem is acute: reach them before the first big training run and you are the infrastructure partner; reach them after and you are quoting against an incumbent bill they have already rationalized. The mission. Detect the moment a company publicly commits to an AI direction, which reliably happens in their marketing language before it happens in their infrastructure spend. The signal fires. description_keyword_added fires for Ridgeway Software, a supply-chain planning vendor: the tracked keyword “AI-powered” has appeared in their company description for the first time. What it tells you. Companies do not add “AI-powered” to their self-description for fun; legal and marketing argue about that phrase. Its arrival means an AI initiative has been funded and blessed loudly enough to become identity. And every funded AI initiative walks the same road: hire ML engineers, prototype on a laptop, discover the compute wall, sign an infrastructure deal. The keyword is mile zero of that road, and your entire business is winning the deal at the end of it. The play.
  1. Corroborate with hiring: check the account for ML and data-engineering postings; keyword plus roles means the initiative is real, not aspirational.
  2. Reach the technical leader early with a builder’s offer, credits, benchmarks, an architecture session, not a sales sequence. Infrastructure loyalty is formed at the prototype stage.
  3. Track the account’s progression; when the engineering hires start, the compute wall is one to two quarters away, which is exactly your window.
  4. Keep a tracked-keyword watchlist that matches your thesis: “AI-powered” today, whatever the next platform shift is tomorrow.
Automate it. The Company Signals API on description_keyword_added turns a marketing-language change into a pipeline trigger with about a two-quarter head start on the spend. Why it lands. Everyone sells to companies doing AI. The edge is selling to companies the week they decided to become one.

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How to read it

Category claim

New keywords mark a deliberate positioning move.

Read the keyword

meta.keyword tells you exactly which direction.

Upmarket or pivot

‘enterprise’ means upmarket; ‘AI’ means a tech pivot.

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Outreach playbook

Filter by keyword to match your ICP. ‘enterprise’ added = upmarket motion to support.

Description Keyword Removed

A tracked strategic keyword disappeared from the description.

Description Change Major

The company description was substantially rewritten.

Pivot Signal

A company fundamentally changed what it does.

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