Signal key
description_keyword_addedCategory
Identity
Source
Company Professional Network page (description field), keyword tracking.
When it fires
Trigger condition
A tracked keyword (AI, agentic, platform, enterprise, SaaS, LLM, acquired, merger, Series A/B/C, and more) appears in the current description but not the previous one.
Stored fields
This signal persists the following metadata you can read downstream:| Field | Description |
|---|---|
meta.keyword | The specific keyword that was added. |
Magnitude
Moderate to high depending on the keyword.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
The added keyword tells you exactly what shifted. A company adding ‘AI’ or ‘agentic’ is staking a claim in a new category; adding ‘enterprise’ signals a move upmarket; adding ‘Series B’ confirms a raise. The stored keyword makes this signal precisely actionable.How to read it
Category claim
New keywords mark a deliberate positioning move.
Read the keyword
meta.keyword tells you exactly which direction.
Upmarket or pivot
‘enterprise’ means upmarket; ‘AI’ means a tech pivot.
Outreach playbook
Related signals
Description Keyword Removed
A tracked strategic keyword disappeared from the description.
Description Change Major
The company description was substantially rewritten.
Pivot Signal
A company fundamentally changed what it does.
Track this signal with CUFinder
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