Signal key
description_keyword_removedCategory
Identity
Source
Company Professional Network page (description field), keyword tracking.
When it fires
Trigger condition
A tracked keyword present in the previous description is absent now.
Stored fields
This signal persists the following metadata you can read downstream:| Field | Description |
|---|---|
meta.keyword | The specific keyword that was removed. |
Magnitude
Moderate.For the full bucket definitions used across percentage-based signals, see Magnitude buckets.
Why it matters
Both directions tell a story about where the company is heading. Dropping a keyword like ‘startup’ or a specific technology can signal maturation or a move away from a positioning, the inverse of the added-keyword signal.How to read it
De-positioning
Removing a keyword distances the company from it.
Maturation
Dropping ‘startup’ or early-stage terms signals growth.
Read the keyword
meta.keyword shows what they’re moving away from.
Outreach playbook
Related signals
Description Keyword Added
A tracked strategic keyword appeared in the description.
Description Change Major
The company description was substantially rewritten.
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Surface
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