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Signal key

description_keyword_removed

Category

Identity

Source

Company Professional Network page (description field), keyword tracking.
A tracked strategic keyword disappeared from the description.

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When it fires

Trigger condition

A tracked keyword present in the previous description is absent now.

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Stored fields

This signal persists the following metadata you can read downstream:

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Magnitude

Moderate.
For the full bucket definitions used across percentage-based signals, see Magnitude buckets.

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Why it matters

Both directions tell a story about where the company is heading. Dropping a keyword like ‘startup’ or a specific technology can signal maturation or a move away from a positioning, the inverse of the added-keyword signal.

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How to use Description Keyword Removed Signal?

The scenario. You manage the partner ecosystem at an e-commerce platform. Hundreds of agencies and app developers build on you, describe themselves as your partners, and drive a real share of your merchants’ success. Ecosystem loyalty looks permanent right up until it is not, and partners never announce that they are drifting to a rival platform. They just quietly stop mentioning you. The goal. Catch ecosystem drift at the identity level, when a partner edits you out of their self-description, months before the certification lapses or the co-sell numbers dip. The signal fires. description_keyword_removed fires for Hollis & Frame, a 60-person agency that has been a top-tier partner for five years. The tracked keyword removed from their description: your platform’s name. Their new description talks about “composable commerce” and, on closer reading, name-checks a competitor. Reading it. An agency’s description is its sales pitch, and agencies pitch what they want more of. Removing your platform from that pitch means new business development has been redirected, existing capability is being repositioned, and their best people are probably already training on the alternative. The revenue you see from them today is momentum, not commitment, and momentum decays. The play.
  1. Verify the drift: check their recent case studies, event presence, and job postings for the competing stack before assuming the worst.
  2. Call the relationship owner honestly, partners respect directness: the description change was noticed, is this strategic or housekeeping, and what would it take to keep them invested.
  3. If the answer is strategic, negotiate for the middle: a multi-platform partner who still leads with you beats a defector, and lead-flow commitments are your leverage.
  4. Feed the account into succession planning either way; ecosystem coverage should never depend on any single agency’s strategy.
Automate it. Run your partner directory through the Company Signals API on description_keyword_removed with your brand as the tracked keyword. Ecosystem health becomes observable instead of anecdotal. Why this works. Partner churn is slow, silent, and expensive. The description edit is the one moment the silence becomes visible.

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How to read it

De-positioning

Removing a keyword distances the company from it.

Maturation

Dropping ‘startup’ or early-stage terms signals growth.

Read the keyword

meta.keyword shows what they’re moving away from.

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Outreach playbook

Read meta.keyword for the de-positioning story. Useful paired with the added signal.

Description Keyword Added

A tracked strategic keyword appeared in the description.

Description Change Major

The company description was substantially rewritten.

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